In the eyes of the Government let ’ s make sure we get our acts together and let us work on our numbers .
The first thing we need to do is join forces for the greater good .
Let us all contribute to the same pot with the same goal and the same objective . That pot will become the go-to pot for our industry and our Government .
Of course , there is another benefit to contributing to the pot and that is when we gaze into , and analyse , the data within the pot , each contributing venue will be able to see how they are performing against the industry and their competitors : good old-fashioned benchmarking . Most industries have many forms of benchmarking , including our sister industry . Hotels use benchmarking religiously , but the meetings and event market doesn ’ t . Is it any wonder we don ’ t know our numbers and so the Government doesn ’ t listen to us ?
The board just want to go faster , that ’ s all what it ’ s about . But is it now ? What about our people and our competitors ? What about the market ? What is happening in the wider world when we take our blinkers off ? What about performance as well as speed ; we can thrash the hell out of the car and be the fastest , but we will put the car under so much stress that it breaks . And anyway , who sets the speed limit ?
This is why collective data is vital . The pool of data that tells your venue what the industry is doing , when it ’ s doing it and how much it ’ s doing it for will help you manage your business much better , and more efficiently and effectively . Data must back up ideas , decisions and strategies .
Not only will you know what ’ s
happening when , why and with who , but also our industry and the Government will be able to make better decisions with us , not without us .
During the pandemic we have all become better people ; more realistic and better connected . We care more , we share more and we are more open about how we feel . There is a lot of good that will come out of this horrible time . The handy by-product of helping your business perform better will surely be one of the key strengths of our industry in the future .
Each issue in this column , I will share with you the key findings of our shared data , analysing what ’ s happening in our industry . What events are enquiring , what events are booking , what events are happening . How much , how big and what type . I will share with you the numbers , because they ’ re not my numbers , they ’ re your numbers . And you need to know .
After all , data always has a
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