Jake Shuckburgh , director of people at Strata Creative Communications , tells us how the company ’ s strategy is all about employee wellness happiness he past two years have really taught us , and indeed a lot of other industries , that people are our most important asset ,” says Jake Shuckburgh , director of people at Strata Creative Communications .
Therefore , it ’ s imperative that their wellbeing is supported by their business . Here ’ s where Shuckburgh comes in . His role at Strata is director of people , but what does that actually mean ?
Essentially , his role is similar to HR , but with a more refined focus . “ HR can be very transactional . I think the term ‘ human resource ’ sounds like you ’ re a commodity , and we ’ re not . HR has become about contracts and legal stuff ,” he says . “ That ’ s why at Strata , we think ‘ people ’ is a better term , because it ’ s about being human and interacting with others , as well as supporting and developing our employees . There is nothing else in our business that makes it successful , other than our people , so they are a very important part ,” explains Shuckburgh .
“ Overall , there ’ s been a big shift from the traditional HR function , into a much more rounded people approach over the past couple of years , which is very exciting ,” he adds .
“ There is nothing else in our business that makes it successful , other than our people , so they are a very important part .”
Jake Shuckburgh
Checking in
Our people are particularly important , as we often work for long and unsociable hours as eventprofs . “ People are much more aware of mental health , the effects that working long hours and having a stressful job can have on an individual ,” says Shuckburgh . “ We are beginning to challenge the complacency in the past few years of encouraging people to ‘ just get on with it ,” he says .
While it is sometimes required for our people to work longer hours , as an industry , we need to check in and ensure our people are okay . How best can we do this ?, I ask Shuckburgh . “ We can do this by managing their workloads , giving them clear visibility on their career direction , and supporting them in a www . conference-news . co . uk