17
Technology
Illustration by
Ouch.pi
EventsAIR launches
Version 10
Version 10 claims to improve
site performance and
responsiveness for various
platforms and browsers.
EventsAIR has announced the launch
of its sixth generation event
management platform, Version 10,
which will launch in 2020.
Version 10 is designed with an
updated web architecture which is
optimised for tablets and mobile
devices. It also claims to improve site
performance and responsiveness for
various platforms and browsers.
This aims to provide event
planners with the ability to access
EventsAIR’s range of event
management tools from any device.
These tools are located on one
cloud-based platform, which
removes the task of learning multiple
systems alongside importing and
exporting data.
Features of version 10 will include
a ‘WYSIWYG’ website builder which
has a range of pre-defined
templates, a ‘mobile attendee’ app
that can be styled to suit your brand
and a communication tool which can
send invitations, confirmations and
marketing emails.
It will also include a registration
form builder with a drag and drop
interface, project management and
run-sheet tools, accommodation and
travel management and more.
Version 10 will include apps such
as Live Q&A, Live Polling, Meeting
Matching, My Agenda, Table Seating,
Dietary Requirements, Social
Stream, Self-Check-in, and
Gamification.
Trevor Gardiner, CEO, EventsAIR,
said: “We are very excited and proud
to be introducing our sixth generation
solution for event planners which has
grown in capability and functionality
over the years with the backing and
support of our loyal customers and
awesome EventsAIR team.”
www.conference-news.co.uk
Analyse this
- By Simon Clayton,
chief ideas officer, RefTech
Google Analytics was launched in 2005 and
over the past 15 years has become the most
widely used analytics service on the web, but
with the introduction of the ICO’s new
guidance on cookies, it could signal that it is
time for companies to review how they use it.
I do wonder how much of the data that
Google Analytics creates is actually useful
and actionable. Does the information really
influence business or marketing decisions?
Does the majority just confirm what you
already knew about your audience, or simply
provoke a ‘that’s interesting’ reaction?
The traditional event cycle means that
most websites are pretty quiet for six months
of the year and then there’s a frantic
marketing push pre-event. If you have thrown
all of your marketing at an event (like many
organisers do) then how can Google
Analytics tell you which techniques have had
an impact?
Another thing to consider is that Google
Analytics is free for a reason; the data it
collects is feeding the massive Google
machine and is doing this for their benefit,
not yours. You’d be rather naive to think that
they’d give a powerful, world-class analytical
platform to us free of charge purely for our
benefit.
Perhaps a return to the simpler, log-based
analytics may mean less but more useful
and usable data?