55 Partner case study
The team at Hubilo reveal what they believe will be the top trends to impact the events community in 2022
Across EMEA , 79 % of event organisers believe that virtual events have given them unprecedented opportunities . While the past two years have given the events community enough chances to rethink how we connect and engage with audiences , our industry is still plagued with many issues . Event organizers need technology that will minimize costs and increase scalability . Attendees today desire a more personalized experience to fit their individual problems . And planners want tools to deliver interactive content and insights to provide extended engagement .
There is a need for improvement and change . Here are some trends that promise to fuel important changes for the events community in 2022 .
Metaverse will redefine the expectations from event experiences
Fifty-five per cent of Gen Z will prefer their own adventures in interactive streamed content like TV shows and movies . This generation is taking over workforces . The events of the future will need to enable self-exploration by design .
Virtual events are going mainstream
Three-quarters of consumers surveyed said they plan to attend virtual music or gaming events post-Covid-19 , according to UTA . Virtual event technology is being leveraged for more than just trade shows and conferences ! Content creators now see benefits of higher ROI , exponentially more reach , and less cost .
Asynchronous events are in
The attrition rates for live webinars can get quite distressing . It ’ s a good day if just half of your webinar registrants show
up . Post pandemic , more and more employees can turn down job offers that don ’ t provide a flexible schedule .
Asynchronous work schedules will be the norm soon . Why shouldn ’ t virtual events not adapt fast ? Salesforce is already jumping on the trend and announced a new digital , always-on network .
It ’ s time for DIY events
Covid-19 variants have forced organisations to look towards their own teams like HR groups and communication departments to pull together virtual town halls , DEI celebrations , and virtual sales kickoffs with little or no training .
It ’ s high time for a DIY event solution that enables you with templates and streamlining .
The support of an exceptional client experience team with technological expertise will be mission critical .
Social activists are adapting virtual event platforms
According to a study by Pew Research
Center , 32 % of GenZ have taken at least 1 of 4 actions - donating money , contacting an elected official , volunteering , or attending a rally . And they have taken a decidedly more digital approach towards activism .
Be it a tweet resulting in $ 1.8m in protester donations within 24 hours , to K-pop fans organising a protest to troll then-president Trump .
While these trends will likely drive event organisers to rethink their strategies , we must continue learning how to make the most of event tech platforms to deliver immersive , engaging experiences . With a powerful , robust event tech platform by your side , your imagination will be your only limitation .
Checkout Hubilo to reimagine your events today . Visit hubilo . com