Conference News December/ January 2022 | Page 43

43 REACH
other notable areas , such as becoming more sustainable , every movement starts with the people and culture from within . A professional community should reflect the world in which we live as accurately as possible , the sooner we can reflect the number of ethnic minorities appropriately , then we will see rapid positive change throughout the rest of our business aspirations and goals .”
Parmenter also thinks that it would be a mistake for agencies not to care for an initiative like this , given the positive impact diversity has within the workplace . “ Perhaps some agencies are located in less ethnically diverse areas across the UK , however even the geo-demographic limitations can be combatted . We have proven , most recently , the previous office-based roles are now successfully operating
remotely so it ’ s hard to understand what other limitations an agency would have in the way of signing up before their core values are questioned ,” he comments .
Austen Brown believes that “ it takes a full rounded approach to look at all areas of our industry to drive this mission forward ; whether that ’ s the talent pipeline , accessibility , diversity or inclusive content . And one of the tangible ways we can look at making long term change is by looking at the talent pipeline . This why the REACH scholarship is such a great initiative . It ’ s about organisations taking some ownership and making long term investment into the future talent of our industry and organisations like DRPG and Identity are really helping to make a difference by supporting this programme .”
l To get involved with REACH , contact Gabrielle Austen Browne ( gabby @ diversityally . co . uk ) or Robert Kenward ( Robert @ recruitmentprof . com ).
“ At Identity , we believe that to truly deliver meaningful events with impact , we need to work towards our workforce composition which reflects our client base ,” concludes Gietzen . “ Our commitment to REACH will not be purely financial ; we also intend to give students on the programme the opportunity to work with Identity during and beyond their degree course . We are excited about the relationships we ’ ll build and the futures we can kick off .”
Increasing diversity will not come at the expense of limiting opportunities for others says Kenward “ We need to increase the number of people , from all backgrounds who see the events industry as a viable and attractive career – opening doors for some does not mean shutting them for others ,” he comments . CN
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