Conference News December/ January 2022 | Page 37

Creating a vibrant awards ceremony

Retail Week Awards is an evening that celebrates excellence in the retail sector . This year the awards focused on the phenomenal efforts , not only of businesses but also individuals who went above and beyond during the COVID-19 pandemic .
Type of event :
Client name : Event name : Venue :
A live awards ceremony , drinks ceremony & after party
Ascential Retail Week Awards Battersea Evolution
“ The awards event looked incredible and you handled all the challenges on-site perfectly , I think it ’ s one of the best events I ’ ve done . The event for me is my most stressful tasks , so I can ’ t tell you the comfort I have in knowing your team are on hand to manage content , review everything I submit and make video edits last minute . This alongside the set-up , delivery of live streams , project and vehicle scheduling , we really can ’ t thank you enough !”
Objective : As it was first time for the awards away from the Grosvenor in over 12 years , the client wanted Showcase to move the awards to a more upbeat modern take of the event whilst keeping the tradition and heritage of the awards .
Solution : The ceremony ’ s design was focused on the three main areas of the event , these were the drinks reception including sponsors drinks reception , ( these ran simultaneously ), the main awards and the after party . Guests experienced a sense of transition as they entered the venue and walked to the different areas .
Showcase created a 8.5m three peak triangular main stage front projection back drop . This was designed and manufactured by their team which saw the use of laser projection mapping to the stage set . Two outer 16:9 screens were also used .
Content creation for the show was managed by Showcase and saw a show production of over 200 sequences . A full LED start cloth backdrop completed the main stage with over 100 lighting fixtures from the main truss on set and around the room , this gave a truly light immersive show support for the content on screen , this again was plotted and managed by Showcase ’ s lighting designer .
The drinks receptions saw designer furniture , balloon walls and LED planters , designed , specified and installed by the Showcase team from their stock of high end furniture . The main feature was the after party back drops , they were large format print and also a central designed main square bar 49m2 with a flown circular hanging floral centre piece all hand made and installed on site . The bar saw a central tree completing the design with LED hanging tubes to create the lighting effect .
Looking to create a live exhibition visit weareshowcase . com to find out how they can help .