BlueFort . Live is described by the client as a one-hour fireside chat for and about UK CISOs . This hybrid conference was live streamed to an online audience , as well as a select VIP audience enjoyed the event from the Live Study .
Type of event : Client name : Event name : Venue :
Hybrid conference BlueFort Security BlueFort . Live Bankside Hotel , London
“ We ’ ve been ‘ that customer ’! We had to move dates due to the pandemic , asked for Showcase to work with third-party partners to ensure a watertight data management solution and to deepen the user experience from the initial brief . Showcase has met our requests every step of the way .” Ian Jennings , MD & co-founder at BlueFort Security
“ From the initial brief to Showcase , we knew the platform had the capability to deliver to our needs . We ’ ve been impressed with its deep capabilities and with Showcase ’ s ability to pivot to the everchanging landscape we ’ re all living within . As a hybrid event , this is a safe use of our marketing budget in uncertain times .” Claire Vickery , Marketing Lead at BlueFort Security
Objective : Showcase was asked to guide the client through the delivery of this , the first ever BlueFort Live Hybrid event . They were also briefed to provide full production of the live stream from the studio in Bankside Hotel .
Solution : To ensure the client was engaged , responsive and reassured about their first hybrid event from Showcase , regular project meetings for both the virtual side of the event and in person side were held . Showcase discussed the clients ’ exact requirements for the project which included personalising their templated platform Event @ to deliver the virtual side of the event , engage the audience , in sponsors and exhibition areas as well as allowing one to one meeting to be booked and facilitated .
The hybrid nature meant they could utilise Showcase ’ s Bankside studio where the 7m curved LED wall acted as a backdrop to the fireside chat and event . The format was to be a quick fire 1 hour session with questions from both the in person audience and also the virtual attendees via Slido , with integrated polls .
Showcase upgraded the camera requirements free of charge to allow further flexibility for the stream and video team . As well as streaming directly to their own Event @ platform , they also provided an audio solution for the in-person audience to enable them to clearly hear the discussions between the panellists . Two panellists were unable to attend the live studio due to COVID and travel restrictions . Showcase was notified 48hrs pre-event that there was a problem , they were able to arrange test streams and bring the remote panellist into the conversation and display their feeds onto the LED wall and also live stream .
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