Conference News December/ January 2022 | Page 3

3 Contents

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The Brexit effect Conference News investigates the challenges faced by agencies working on the continent
8 – 12 15 – 23 27 – 33
8 – Association view HBAA ’ s Des McLaughlin shares his insights .
10 – SIC Codes Martin Fullard says it ’ s time for change .
12 – Creative agencies Learn about what makes them powerful .
15 – Growing brands Brands at Work shares some top tips .
21 – Silent Seminars Understand how it delivered audio at COP26 .
23 – DMOs Nick de Bois reveals how DMOs can be shaped better .
27 – Data Nigel Huddleston tells the MIA about its importance .
29 – London Louisa Daley sees what the city has to offer .
33 – Business events Paul Black explains the value they bring . www . conference-news . co . uk