Attendee tracking technology gives event organisers unparalleled actionable insight into their event whilst being totally unobtrusive to attendees , and 100 % sustainable .
In real-world events there has been a lack of useful data to prove ROI to stakeholders . Organisers of virtual events have become used to this kind of data insight . For example , who attended , who went where on the platform , who watched what session and for how long ?
VenuIQ ’ s bluetooth tracking solution now provides rich data for in-person events as well .
There are two elements to the tracking solution : 1 . Bluetooth Trackers Delegates wear a small Bluetooth Low Energy ( BLE ) tracker , known as a beacon , as part of their lanyard or name badge - giving 100 % attendee coverage . 2 . VenuIQ Gateways The second part of the solution is the proprietary
VenuIQ Gateways that are deployed in the venue near key locations you ’ d like to measure . It only tracks in set areas so once attendees leave a tracked space , there is no data collected .
The VenuIQ tracking solution can be deployed quickly , with no permanent , long-winded , installation . Tracking tells event organisers who went where and for how long . It gives organisers exceptional data insights , including live heatmaps and killer insight reports .
VenuIQ co-founder , Oliver Rowe says , “ Attendee tracking at events is a huge gamechanger for the industry . Organisers now have the capability of proving to stakeholders the value of their event with real-time
information . Live heatmaps enable organisers to manage their event in real-time AND make decisions for the future based on delegate behaviour .”
Heatmap showing first two hours of conference .
Heatmap showing the second session break .
“ Everything we do is driven by data – VenuIQ presented us with tangible information about our AHC audience , which informs our planning and decision-making for the event next year . The heatmaps are a particular favourite .”
Leah Braithwaite Marketing Director . Operational Real Estate , Questex