COMPETENCE
Mary Carter-Lee
IS CONFIDENCE
Cameron Roberts finds out how important tech competency is for the modern-day eventprof
he pace of change in events is being led by technology , with the advent of hybrid and virtual events , alongside growing tech trends like the metaverse , so how important is it for eventprofs to be familiar with tech ?
For many , the live experience is paramount , but having expertise in the use of apps and similar event tech can be an invaluable tool for those on-site at events . From production and operations to speaker liaison and security , proper knowledge of the tools being used can only be a benefit to delegate experience . To find out more about tech expertise in events , I spoke to Mary Carter-Lee , people and director , Identity ; Robert Kenward , founder of EventHub . Jobs and You Search and Select ; and Joe Sheppard , UK managing director , Elevate .
Knowledge needs Technology ’ s place in the events
landscape of today is unquestionable , from virtual events to on-site tech , it has carved a speciality for itself in the toolset of an eventprof . But just how important is tech for events , how high up the priority list should it be in comparison to the live experience ?
Carter-Lee said , “ Technology enhances event experience for attendees , sponsors and clients , and there is no end to its versatility . It can be used to establish a ‘ wow-factor ’, as well as support in the planning of events .”
More than being a tool for success , technology has become a strategic vision for many organisers , using it to analyse successes and deliver on CSR objectives . Carter-Lee said ,
“ Technology is particularly useful www . conference-news . co . uk