PERFECT PARTNER
Conference News teamed up with event specialists , Showcase , to understand buying habits when picking a production partner
ow much thought does an event organiser put into choosing an appropriate production partner to deliver live , hybrid , or virtual events and experiences ?
To understand greater context on the subject , Conference News teamed up with production specialists Showcase to take the temperature of sentiment in the marketplace . An online survey was completed by active event managers from both corporates and agencies .
When asked which of the
54 %
of respondents marked having a full range of services as ‘ very important ’ following options best described the respondent ’ s role in deciding which event production company to use , 48.5 % said they have a shared responsibility for deciding which event production company to use , while 30.3 % said they have sole responsibility .
What drives an organiser towards a production agency in the first place ? Of those taking part in the survey , 54.2 % described design and creativity as being ‘ very important ’ when choosing a production partner , with only 20 % feeling ‘ neutral ’ on that subject .
Perhaps unsurprisingly , 70.8 % of respondents said that value for money was ‘ very important ’ in the selection process with the remainder split between ‘ important ’ and ‘ neutral ’.
Having a full range of services also featured high on the list , with
69.6 %
of respondents said understanding delegate expectations was ‘ very important ’
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54 % marking this as ‘ very important ’, with a similar percentage suggesting a production company ’ s reputation was equally as important .
When selecting a production company , 50 % said they are led by quality , whereas 37.5 % are led by budget . Some 12.5 % said they are led by aesthetics .
As you would expect , organisers will always have the delegate experience front and centre of their minds . When asked how important it is for a production partner to understand delegate expectations , 69.6 % of respondents said it was ‘ very important ’ against 26.1 % who said it was only ‘ important ’. Some 65 % of respondents went on to say that to match delegate expectations is equally as ‘ very important ’. Again , 70 % said to deliver a superior experience was ‘ very important ’.
This tallies nicely with responses to the next question , which asked if the respondents thought the production of an event is integral to retaining delegates for the following year . A whopping 95.7 % agreed was ‘ important ’.