METAVERSE : will not be a single integrated universe but rather multiple platforms which you can access with a personal avatar . “ It ’ s just like how you have an email address . You use a single sign-on across different platforms . Except , this will come with an avatar of how you look .”
FUTURE OR FAD ?
ICE brought together a group of industry experts to discuss the metaverse and its impact on events , with a session hosted by Martin Fullard
ark Zuckerberg , co-founder and CEO of the company formerly known as Facebook , took the world by surprise after re-branding the social media giant as ‘ Meta ’ - an abbreviation of the ‘ metaverse ’. Since , The Guardian has reported that the Facebook Reality Labs division , the department that works on virtual and augmented reality , has already spent US $ 10bn on the metaverse .
As a result of the world ’ s largest social media platform throwing its eggs in the basket of the metaverse it has , understandably , caused a ripple of curiosity throughout the MICE industry .
What is the metaverse ; how can it improve our industry ; is this the future of events ; will I ever need to leave my bedroom again ? Fortunately , ICE , a global community of corporate event planners , brought together a group of industry experts to discuss ‘ What is the Metaverse and the impact on events ’, hosted by CN ’ s editorial director , Martin Fullard .
What is the metaverse ?
Panellist Benjamin Lechler , CEO of Cue Concept , says the metaverse enables people “ to start a conversation in the form of an avatar in a real-time 3D environment .”
Through the metaverse , digital versions of people can attend a boundless number of virtual environments . Theoretically , this can facilitate avatars of attendees digitally present at an infinite number of virtual event settings .
Panellist Callum Gill , head of insight and innovation at UK-based agency DRPG , said the purpose of the metaverse for the industry is “ all about getting as close as possible to that live event experience .”
However , Gill warned that “ the metaverse that people currently have an idea of in their minds is very different to the present reality .”
Gill believes that the metaverse
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