Contributors
Heather Lishman , association director , ABPCO |
Kerrin MacPhie , global head of business tourism , VisitBritain |
Lizzy Eaton , founder of Oddity Events |
Anita Lowe , CEO , Venues and Events International |
Heather Lishman explores long-term strategy and focuses on the importance of professionalism in a changing world . P8 |
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Kerrin MacPhie reveals the innovations on hand to get the events industry back to business , both safely and imaginatively . P11 |
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Lizzy Eaton shares her top tips for creating a memorable outdoor summer event in a year when experiential expectations will be high . P22 |
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Corporates need to be inspired to commit to live in 2021 – Anita Lowe reveals what they want , and how agencies can lead them back . P27 |
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