C R EATE A CO NSCI O US CONFERENCE :
Top tips on
how to be green
Being green in a global world.
How to be green and global in a growing events world?
The latest IPA Bellwether Report, a quarterly survey outlining MAKE A CONSCIOUS EFFORT
marketing spend, is a rather positive read for the events indus- Green events and conferences require conscious thinking and
try. It corroborated forecasts made earlier in the year that event effort; a task made easier if you work with responsible suppliers
budgets would grow into 2020. What encouraging news. and partners. Opt to work with suppliers that have ISO 20121, an
approved event sustainability management system, or use free
So, with more marketeers planning to organise more events – tools that allow you to source reliable contractors. For example,
both internal and external – what could organisers be doing to Rentuu’s Request For Proposal’s form is not only free for organ-
ensure that these events are green and sustainable? Especially isers to use but also enables an organiser to make specific re-
as the report points at the fact that there are set to be more of quests, such as LED lighting or equipment must be delivered in
them. Here, Fabrizio Della Pace, chief operating officer at Rent- plastic-free packaging.
uu, the equipment hire specialist, shares a number of event sus-
tainability ideas…
LOGISTICS, LOGISTICS, LOGISTICS
If you’re working internationally or within Europe, ask your sup-
ply chain to work together. For example, if you are a UK organ-
SUSTAINABILITY
DOES NOT COST THE EARTH iser that wishes to use a number of UK contractors, ask your
It’s a myth that there are costs attached to being environmental- portation costs, travel miles and carbon emissions.
suppliers to co-ordinate deliveries so that you can reduce trans-
ly-friendly – there are lots of measures and policies that you can
adopt that won’t cost you money. For example, a recent request
on Rentuu saw an organiser insist that the furniture to be used ABOUT THE AUTHOR
at its conference must not be delivered to the event wrapped in Rentuu is an event equipment hire platform that enables an organiser
plastic. Such a sustainable request did not cost the organiser to compare and book event equipment for international conferenc-
a penny. es and events; everything from furniture to AV. Suppliers are vetted
by Rentuu and your RFP is sent to thousands of companies on the
MEMORABLE EVENTS
WITH RE-USABLE PRODUCTS Rentuu platform. Rentuu saves you valuable time and takes the
Use stage sets that can be re-used. Whilst bespoke set design match your specific requirements. Rentuu is free for event organis-
can escalate the look of your conference, it is possible to create ers and conference planners to use. Plus, the company’s global reach
a memorable event with great content and striking messages, and knowledge base takes the stress out of organising sustainable
using standardised equipment. An increasing number of sup- events, no matter where you in the world.
strain out of procurement, leaving you to connect with suppliers that
pliers are creating packages that offer organisers all they need
to put on a great event, with the promise that nothing will be If you would like to find out how Rentuu can help you and your
wasted or thrown away at the end. events, visit www.rentuu.com