Conference & Meetings World Supplements Canada Supplement - Page 3

Canada Leading with Life Sciences Initially, researchers may not see their area of study as a draw for tourism or business events, but we know having access to local knowledge experts is of growing importance to conference organisers—especially as it relates to creating meaningful and engaging content for audiences. B usiness Events Canada is refocusing the conversation surrounding business events to spotlight Canada’s chief economic drivers and the intellectual capital organisers want to leverage for their business events. “It’s no longer enough to talk exclusively about Canada’s impressive landscapes and dynamic conference infrastructure. We are changing the conversation to set Canada apart on the world stage,” says Virginie de Visscher, Director of Business Development, Economic Sectors for Business Events Canada, the division of Destination Canada charged with bringing meetings, conventions and incentives programmes to the country. By aligning the messages with the country’s global trade priorities and pinpointing the priority economic sectors in which Canada excels (Information & Communications Technology, Aerospace, Advanced Manufacturing, Agriculture and Agri-food Manufacturing, CleanTech, Life Sciences and Natural Resources), Canada is positioning as a safe, dynamic and smart choice to host international conferences. In a previous supplement, we looked at Canada’s A.I. strengths. Here we examine its life sciences centres in more detail and illustrate why this sector can be a particular draw card for conferences. A healthy & growing life sciences ecosystem Innovative lifesaving treatment protocols, pharmaceutical drug therapies and medical devices developed in Canada have all contributed to the country’s securing a place as a world leader in Life Sciences. Virginie de Visscher, Director of Business Development, Economic Sectors for Business Events Canada Published by Mash Media Group Ltd. Views expressed are not necessarily those of the publisher. No part of this publication may be reproduced without the express written permission of the publishers ©. Editing by: Paul Colston CMW | Design | Layout Kateryna Smirnova, graphic designer CMW | Printed by: Pensord Press Ltd. Photos and information also courtesy of Business Events Canada. CONFERENCE & MEETINGS WORLD 3