Conference & Meetings World Supplements Canada Supplement | Page 3

Canada
Leading with Life Sciences
Initially, researchers may not see their area of study as a draw for tourism
or business events, but we know having access to local knowledge experts is
of growing importance to conference organisers—especially as it relates
to creating meaningful and engaging content for audiences.
B
usiness Events Canada
is refocusing the
conversation surrounding
business events to spotlight
Canada’s chief economic
drivers and the intellectual capital
organisers want to leverage for their
business events.
“It’s no longer enough to talk
exclusively about Canada’s
impressive landscapes and
dynamic conference infrastructure.
We are changing the conversation
to set Canada apart on the world
stage,” says Virginie de Visscher,
Director of Business Development,
Economic Sectors for Business
Events Canada, the division of
Destination Canada charged with
bringing meetings, conventions
and incentives programmes to the
country.
By aligning the messages
with the country’s global trade
priorities and pinpointing the
priority economic sectors in which
Canada excels (Information &
Communications Technology,
Aerospace, Advanced
Manufacturing, Agriculture
and Agri-food Manufacturing,
CleanTech, Life Sciences and
Natural Resources), Canada is
positioning as a safe, dynamic
and smart choice to host
international conferences. In a
previous supplement, we looked
at Canada’s A.I. strengths. Here we
examine its life sciences centres in
more detail and illustrate why this
sector can be a particular draw
card for conferences.
A healthy & growing life
sciences ecosystem
Innovative lifesaving treatment
protocols, pharmaceutical drug
therapies and medical devices
developed in Canada have
all contributed to the country’s
securing a place as a world leader
in Life Sciences.
Virginie de Visscher, Director of
Business Development, Economic
Sectors for Business Events Canada
Published by Mash Media Group Ltd. Views expressed are not necessarily those of the publisher. No part of this publication
may be reproduced without the express written permission of the publishers ©. Editing by: Paul Colston CMW |
Design | Layout Kateryna Smirnova, graphic designer CMW | Printed by: Pensord Press Ltd.
Photos and information also courtesy of Business Events Canada.
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