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Sometime after the pandemic was declared , the Virtual Seoul platform was created to represent the actual city Seoul in the virtual space . It was designed with several attractions including the ones that are well-known to global MICE industry as well as the new venues . The Changdeokgung Palace would never be a venue in real life as it is a site on the UNESCO Heritage , however because it was virtual space , it stands in the center of the Virtual Seoul showing its historical value to the visitors . The same goes for the Seoul Botanic Garden , as only small group can be holding a business event in the actual venue . It usually serves as a networking lounge in the virtual with its welcoming atmosphere .
The UIA Associations Asia-Pacific Roundtable 2020 was the first event hosted on the Virtual Seoul platform . The main challenge was to provide networking space and opportunities throughout the event as it was a roundtable . Fortunately , most
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participants were impressed with the innovative platform and utilized lounge space and promotional booth to actively engage in meet-ups virtually . The next one had twice more participants and many PSA meetings as it was the Seoul International Travel Mart for Medical Tourism . Live sessions and e-conferences are the most common functions executed on the platform throughout six different events .
The recent event on the platform was the Virtual MICE Show where virtual FAM tours , showcases for the PLUS SEOUL supports and the Seoul MICE alliance members and PSA meetings between international buyers and local sellers . Another event being hosted on the event is a congress bringing participants from all over the world . 66th IPSF ( International Pharmaceutical Student ’ s Foundation ) World Congress will gather about 700 participants including 450 from outside Seoul . Though the congress overlaps the starting date with the last day of the previous event , it ’ s not a matter in a digital world .
In addition , other digital assets that Seoul Convention Bureau created were utilized in collaboration with the events held on the platform . The Virtual Seoul Playground , the virtual teambuilding games , was a great source for audience engaging event in which participants played the games on it and posted the screen captures for prizes . 360 VR videos of various venues such as hotels , convention centers , and unique venues help participants see the places in Seoul as if
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Seoul ’ s digitalization transformed how to host events in Seoul . |
they were actually visiting them in their own place .
Seoul ’ s digitalization transformed how to host events in Seoul . It presented a new opportunity and keeps proving itself with different MICE events hosted on it . Enrichment in the program was supported with additional resources produced to amplify the attractiveness of the city in the virtual space . The Seoul Convention Bureau is in the process of adding more venues with new functions yet again . What kind of business events will be on Seoul next time ?
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