Asia focus
Singapore moves
SINGAPORE IS NOT RESTING ON ITS MICE LAURELS AS IT CONTINUES TO
INNOVATE AND INVEST IN ITS MICE BRAND
STB on tech
game-changers
efficient and strengthening participant
engagement.
“Perfect price differentiation is now
possible through data analytics and
venues could even dynamically price per
square metre sale depending on hall
location, customer profile and real time
demand. Augmented and virtual reality
applications like Oculus Rift and
Microsoft Hololens could change the way
we convene and share ideas,” the bureau
adds.
STB continues to work in the
vanguard of global technological
innovations, co-organising MICE
Singapore Tourism Board (STB) believes
technological disruption is probably the
biggest game-changer for the MICE
industry.
“Artificial intelligence (AI), robotics,
virtual and augmented reality (VR and
AR), have immense potential to radically
change the way we work,” STB tells
CMW, and gives the example of AI
making event management more
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ISSUE 99
Top:
Marina Bay Sands,
still investing
after nine years’
operating
coLAB back in 2014, a hackathon aimed
at creating solutions to enhance
connectivity and improve visitor
experience through technology.
STB offers a Business Improvement
Fund (BIF) Scheme to encourage
technology innovation and adoption,
redesign of business model and processes
in the tourism sector to improve
productivity and competitiveness.
STB also offers the Training Industry
Professionals in Tourism (TIP-iT)
scheme, which supports companies in
employee development and training in
new skills.