Conference & Meetings World Issue 94 - Page 32

Event Tech Essentially speaking… ETOUCHES, A CLOUD EVENT MANAGEMENT SOFTWARE COMPANY, BRINGS A VISUAL COMPONENT TO CMW’S NEW EVENT TECH SECTION Partnering with ‘game- changing’ tech The featured infographic includes data collected from a 2016 etouches global survey of 239 event planners. Taking you through the before, during and after of an event, etouches reveals key points in an event’s lifecycle and the steps to its success. A 2018 etouches survey of over 150 event professionals found: • The biggest challenge that planners want their tech to solve onsite is streamlining registration and check-in (53%) and improving communication with attendees (52%); • There are 48% of event planners that said increasing the number of attendees is the biggest challenge that they would like their pre-event tech to solve, with keeping event costs down in close second at 43%; • Still post-event the greatest challenge that planners want their tech to solve is measuring their events ROI (63%), and provide data-driven insights to improve future meetings (52%). 32 / CONFERENCE & MEETINGS WORLD / ISSUE 94 etouches and Meeting Planners Unite have partnered to provide independent planners with what they claim is ‘game-changing’ tech that supports the full event lifecycle. etouches developed a complete, end-to-end meetings sourcing and management solution for third-party and independent planners. The platform combines sourcing, booking and negotiating technology with business analytics and management tools. etouches’ solutions include: Essentials Platform, offering event website, email marketing, registration and surveys to manage large and small events; Venue Sourcing solution for event planners; and LOOPD PRO container mobile app to maximise event engagement, networking and ROI. The new agreement sees etouches powering Meeting Planners Unite’s first annual conference, which is slated for 2019.