News
EUROPE
IBTM World adds Skills Exchange to 2026 programme IBTM World 2026 conference programme, which runs 17 – 19 November at Fira Barcelona, will include a new Skills Exchange workshop. Sessions run as Lunch & Learn, Brain & Brew and Sips & Skills formats. Among them is Designing Belonging, a Lunch & Learn led by Naomi Clare, CEO of StoryCraft Lab, with Betsy Rives, experience strategist at Google. A second workshop, Structuring Creative Thinking for Better Events, led by Ravid Kuperberg, partner at Mindscapes, will draw on techniques behind campaign work that has won 53 Cannes Lions awards.
AMERICAS
MGME acquires Key Meetings & Events North American event and incentive travel agency MGME – part of the InteleTravel portfolio – has acquired San Francisco-based Key Meetings & Events, a full-service agency serving private equity firms and corporate clients. The acquisition will double MGME’ s revenue and team size. Key Meetings & Events founder Heather Keenan will join MGME’ s Senior Leadership Team as executive director. Key M & E manages 40 events annually across North America and internationally, with deep experience serving the hightouch needs of PE firms and their portfolio companies.
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ISSUE 144 / CONFERENCE & MEETINGS WORLD / 7