Sustainability insight promotional materials and will‘ require all environmental-based claims to be clear, specific, evidence-based and not misleading.’ Those rules even apply to drawings and diagrams.
In response, organisers might like to get their hands on a toolkit published by – among others – the Global Destination Sustainability Movement.‘ Proof, not Promises’ is offered as a practical guide to the new EU Directive, written specifically to help destinations, convention bureaux, venues and event organisers better communicate sustainability-related information to their customers.
There are options to the great slipper scandal. Six Senses, which is owned by the InterContinental Hotels Group plc( IHG), now offers reusable slippers made from felt. They’ re made by the Slovenian manufacturer Kaaita from recycled plastic bottles. However, these retail at £ 4.25 a pair, which is 85 times more expensive than a pair of the cheapest disposables.
But if you’ re planning responsibilities extend to room blocks then maybe it’ s time for an adult conversation. Ask the accommodation provider not to include slippers for your guests or take the opportunity to source something memorable and planet-friendly, to get the message across.
And for the rest of us; we also have the power. Don’ t unwrap the hotel slippers; decline the turndown service. And taking everything in the hotel room that isn’ t bolted down may not be such a wise practice. And if you do receive one of those coveted invitations to my place, bring your own slippers. n
ISSUE 143 / CONFERENCE & MEETINGS WORLD / 55