News
AUSTRALASIA
asembl. group puts down roots in Australia asembl. group, the UK-based global collective of specialist live experience agencies, has opened a permanent presence in Melbourne. Led by partnerships manager Mike Linford, the move comes as the group surpasses £ 40m in revenues within 18 months of launch. The Melbourne operation deepens asembl. group’ s Australian footprint alongside The Park, its brand experience agency partner established in Sydney. CEO Gavin Farley said:“ Australia represents a dynamic and growing market for world-class event experiences and Melbourne, with its vibrant culture and thriving business community, is the perfect launchpad.”
ASIA
Amway China’ s Bangkok incentive welcomes 12,000 delegates
Encore Event Technologies has delivered one of the largest and most complex corporate incentive programmes staged in Thailand, producing the Amway China 2026 Leadership Seminar in Bangkok, a 23-day multi-wave programme welcoming more than 12,000 Amway business owners from Mainland China. Held 4 March to 13 April 2026, the incentive saw delegates travel to Bangkok in 10 waves, with events taking place every second day. It required highly complex programming and multi-venue coordination across the city.
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ISSUE 142 / CONFERENCE & MEETINGS WORLD / 7