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Beyond the Blueprint: The importance of R & D in event space solutions
T he world of event space
solutions has been evolving, into an essential part of brand marketing to cut through the digital space and make an impact in the physical realm. Fuelled by increasing audience expectations surrounding sustainable practices, impactful design, and verifiable value, it is now more important than ever to prioritise research and development to keep up in an industry that ceases to stand still.
According to the UK Events Report 2025, there has been a significant shift in attendee priorities, with audiences becoming more selective with their presence, placing higher value on connection and the tangible benefits obtained at an event. This has led to a domino effect, generating increased pressure on brands to deliver unforgettable experiences with quantifiable results, and for suppliers to provide the tools to bring their visions to life. Therefore, it is vital for space solution providers to look inwards at their product portfolio and production processes to ensure they align with the rising expectations.
Showplace has been providing a range of space solutions for over 38 years, from roadshow vehicles to exhibition stands, its history has allowed it to witness the rise and fall of trends across the sector. As the market incurs higher demands for solutions that stand out from the crowd, Showplace has entered a new era of exploration to delve deeper into opportunities for research and development.
Research meets responsibility Standing at the forefront of client expectations, the prevalence of sustainability within production processes plays a major role in designing a space solution. Brands are no longer only requesting sustainable materials, they are searching for proof of reuse, circular design and evidence-based reductions in waste. Showplace has implemented various techniques to ensure eco-friendly practices are woven into operational activities, such as 100 % recyclable aluminium frames, reusable tension fabric graphics and a circular flooring partnership with Tarkett. In 2025 alone, four tonnes of vinyl were recycled, saving 14.4 tonnes of CO 2
.
Above top: ASICS Running Moves Your Mind City Tour Exhibition Trailer
Above bottom: Safran Event Structure at RIAT 2025
Dynamic design development In the context of event space solutions, there has been an increase in demand for container-style products, offering a sleek, modern aesthetic that makes a statement at any event. Showplace developed a new flat roof structure, utilising its original Moda model as the basis for the latest design. The new configuration debuted at International Confex 2026.
Collaboration and configuration Not only is it important to assess internal resources when focusing on R & D, but it is crucial to survey the endeavours of fellow industry professionals for opportunities to learn and progress. Showplace has recently partnered with beMatrix as the exclusive UK partner of pop-OUT, a new event structure that combines the mobility of a shipping container with the creative freedom of a modular framework. This stackable and customisable structure fuses the knowledge and expertise of Showplace in outdoor space solutions with the engineering excellence and precision of beMatrix, leading to the creation of a configuration that sets a new standard for outdoor modular infrastructure.
Showplace MD Rob Goodman says:“ For decades, R & D has been at the heart of Showplace. Our focus is on developing solutions that are quicker to deploy, more efficient, and more adaptable, delivering clear gains in performance and sustainability. Our R & D is always guided by what our clients want. Ultimately, R & D for us is about continuous progression. It ensures we remain able to deliver solutions that meet the demands of today while anticipating the needs of tomorrow.” n
n Contact details: sales @ showplace. co. uk
ISSUE 142 / CONFERENCE & MEETINGS WORLD / 47