Sponsored content street pole banners lined multiple blocks throughout Center City, reinforcing the event’ s presence.
A Center that has it all The Pennsylvania Convention Center( PCC), which offers nearly 700,000 square feet of exhibit hall space, was configured for a variety of Convening Leaders activations.
While registration is typically one of the less-glamorous, yet essential, aspects of any major event, the PCC made it a focal point with a new digital signage package that literally brightened up the process. More than 150 digital screens were located throughout the building providing a key visual touchpoint at registration as the conference began.
Attendees were wowed by the Center with the transformation of an exhibit hall to theOpening Party with themed experiences around Philadelphia’ s many“ firsts”. The PHLCVB incorporated the city’ s character into the opening event by celebrating the city’ s diverse neighbourhoods, history, mural arts, and more. Themed sections throughout the party celebrated leadership in life sciences, being home to the nation’ s first officially recognised‘ Gayborhood’, and global horticultural influence as host of the renowned Philadelphia Flower Show each brought to life through locally inspired decor, activations, and culinary touches. The feeling of Philadelphia extended beyond the convention centre walls.
Signature venues added their own character, from the Xfinity Mobile Arena, home to beloved Philly sports teams, to The Fillmore, a live entertainment venue in the heart of one of the city’ s favored neighbourhoods. As a popular concert venue, and a short drive from the PCC.
Giving back Party With a Purpose, the high-energy donation event benefiting PCMA Foundation, was held on the second night of Convening Leaders at The Fillmore.
This notable venue accommodates groups from 50 to 3,000, offering fullservice event production and state-ofthe-art sound and lighting that will put that high-production-value“ exclamation point” on any high-octane event.
Philadelphia goes worldwide For the closing night party, Xfinity Mobile Arena was customised into an immersive‘ worldwide’ experience, inspired by the headline act, Pitbull – nicknamed Mr. Worldwide.
Before entering the arena, attendees were greeted by the Philadelphia Sun’ s Lion Dancers for an arrival experience that had attendees’ jaws drop. With energetic dance teams, roller blading artists and a basketball acrobatics team flying through the air, the closing party was an epic slam dunk.
Furthering the‘ worldwide’ theme, food stations represented cuisine from around the world such as Italy, Mexico, China and of course some Philadelphia staples. Beyond the event, attendees can experience a more elevated culinary experience with globally recognised Michelin-starred restaurants across the city.
Attendees were treated to an iconic hometown moment as Philadelphia’ s own DJ Jazzy Jeff took the stage, delivering an electrifying set infused with Philly soul and edge. The Worldwide Wrap Party didn’ t just celebrate a global community, yet it was a bold showcase of how Philadelphia creates experiences that resonate far beyond the city’ s limits.
The time is now to book Philadelphia Are you ready to plan your next meeting, convention, or event in a city that knows how to deliver? Backed by PHLCVB’ s industry expertise, strategic connections, and hands-on support, your event is set up for success from day one. Now’ s the time to start planning in Philadelphia! Learn more at: discoverPHL / meet. com n
n Contact Information: ConvSales @ discoverPHL. com 215-636-3348
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