Wellness
CMW Wellness is powered by Caesars Entertainment
bringing the wellness experience to planners and professionals across the country. Stops included Atlanta, Seattle, Chicago, Phoenix / Scottsdale, Philadelphia, and Washington DC.
“ We’ re incredibly proud to be at the forefront of the wellness movement, ensuring that we meet the needs of all, including Gen Z and Millennials,”
IMEX Wellbeing Challenge
Floating Soundbath
The 8th Annual IMEX America Wellbeing Challenge was a winner with participants who meant business when it came to fitness.
Held 7-9 October at Mandalay Bay in Las Vegas, IMEX America set records in attendance, with over 17,000 participants and the biggest exhibition floor to date.
But 534 attendees were focused on records of another kind – points earned during the 8th Annual IMEX America Wellbeing Challenge. Powered by Heka Health and sponsored by Caesars Entertainment, the Challenge totalled 12,362,679 points for participation in 1,961 bonus wellbeing activities. And these competitors came
says Reina Herschdorfer, director of marketing, Caesars Entertainment National Meetings & Events.“ As a marketer and planner myself, I truly believe that incorporating wellness experiences into our events makes a meaningful difference in people’ s lives, makes every event more impactful, and provides a stronger ROE.” n
to play, with 44.9 % of participants( 240) exceeding the 20K + point level goal, a further 31.8 % of participants( 170) exceeded the 30K + point level goal, with three winners of a Caesars Entertainment Wellness Package, which included a choice of wellness getaways in Lake Tahoe, Atlantic City or Paris Las Vegas.
In addition, all participants in the Final Top 10 on the leaderboard were entered into a draw for one Wellness Stay at Caesars Palace Package.
Topping the leaderboard was Jim Griffith, executive director, American Medical Society for Sports Medicine; this was his third year placing first.
Right: Rising to the IMEX
Wellness Challenge
“ Five years ago I was diagnosed with kidney cancer and foot drop and had three surgeries. Today I still have to wear an AFO brace on my right foot but am fortunate to be five years cancerfree,” Jim told Prevue.“ Since then I’ ve gotten at least 20,000 steps every day for the past four-plus years. During IMEX, my body clock stayed on Central Time Zone so I was up at 3:30am every morning and, rather than take the shuttle, I walked from Resorts World to the Mandalay Bay each way. I ended up with more than 66 miles of walking during the three days I was at IMEX. I’ m a big fan of this programme and how it encourages us to strive to achieve more,” he added.
In the team category, Heron Hill Ranch, including members Hayley Landingham, an independent event planner; Daniel Cooper, Heron Hill project manager; and Matthew Murphy, Heron Hill owner, topped the leaderboard.
“ I participated in the wellbeing challenge at IMEX Frankfurt and really enjoyed the challenge. When taking my clients to their first IMEX America, I wanted them to take advantage of the teambuilding by participating as a team in the wellbeing challenge … we encouraged each other to achieve the same accomplishments and worked together to complete the bonus challenges,” said Landingham.
She added,“ It was a great way for them to fully experience IMEX for their first time. I’ m so glad we won together, and all three of us made the top 10!” n
ISSUE 139 / CONFERENCE & MEETINGS WORLD / 35