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IMEX America putting the accent on the‘ Remarkable’ for October show
CMW PREVIEWS THE UPCOMING IMEX AMERICA IN LAS VEGAS AND TALKS TO SOME OF THE KEY SPEAKERS AND PRESENTERS, AS WELL AS TO THE SHOW’ S CEO
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MEX America 2025, which returns to Las Vegas in October, has an enhanced learning programme for attendees. Over 150 education sessions are planned to give global event planners the insight, contacts and inspiration they need to elevate their meetings with suppliers.
Tahira Endean, head of programming at IMEX, explains:“ We’ re all in the business of building communities through our events. All our tracks have an emphasis on‘ show and tell’ with an international roster of experts from across our industry, and beyond, who’ ll share what works, what doesn’ t work – and why.”
The IMEX education programme will have nine tracks so planners can mix and match across the tracks to find the learning journey that’ s right for them.
Community Builders is one of two new tracks, and media entrepreneur and“ lifelong student of human connection”, David Adler should spark a lively
“ When orchestrated properly, great events don’ t just fill seats. They raise heart rates. They spark unexpected conversations.”
Below: Engaging at IMEX discussion in his session:‘ A gathering point forum of community builders’.“ We’ re in the goosebumps business,” he says.“ When orchestrated properly, great events don’ t just fill seats. They raise heart rates. They spark unexpected conversations.”
And, in a world where almost half of workers feel undervalued, entrepreneur Andrea Driessen will offer a solution with her Gracenotes ® sessions.
Also new is the‘ Leadership and culture’ track, and Duncan Fisher, chief show operations officer at Cirque du Soleil Entertainment Group, will deliver a session:‘ How to run your global business like a circus’.“ The circus,” he says,“ is a place that runs like clockwork – operated by a team of people from countless nations, speaking different languages, with different backgrounds and who literally trust each other with their lives.”
Dr Ferron Gray, president and founder of the Grae Matta Foundation, has made it his life mission to improve access to mental health services within the workplace. In his session‘ How to lead with impact in extreme times’, he ' ll delve into some of the wisdom he shared in IMEX’ s recent report of the same name. Ferron’ s advice for leaders?“ Resilience isn’ t built during calm times – it’ s shaped by how you respond when things go sideways.”
IMEX America education tracks will also cover:
• Event logistics: from budgeting and pre-registration to F & B and contracting
• Experiential event design
• Impact: covers ESG( environmental, social and governance), CSR and net zero, plus powerful, personal impact stories and ideas
• Marketing and engagement
• Tech innovation and AI
• Trends and research
• Wellbeing, where personalisation is key.
16 / CONFERENCE & MEETINGS WORLD / ISSUE 138