Agency
Ten things you didn’ t know event agencies could do for your brand
AGENCY CORRESPONDENT HEATHER NICHOLLS WITH SOME TIPS ON WHAT AGENCIES CAN ADD TO YOUR EVENT MIX custom event platforms – no more offthe-shelf Zoom fatigue. These platforms reflect your brand and capture data, all while enhancing the user experience.
6. Handle permits, licensing and legal Need a drone show, pyrotechnics, or a major public space? Agencies can navigate local laws, health & safety, licensing and insurance. What seems daunting to a brand is often standard procedure to them.
W hen most people think
of event agencies, they picture slick logistics, stage design and guest lists. But modern event agencies are strategic brand partners, creative powerhouses and digital innovators, offering far more than just planning prowess. Here are ten things you probably didn’ t know an event agency could do for your brand:
1. Build full brand campaigns – not just events Top event agencies are increasingly working like creative agencies, designing campaigns that span physical, digital and social spaces. From brand positioning to experiential storytelling, they’ re shaping narratives, not just spaces.
2. Integrate your CRM and capture rich data The best agencies don’ t just host your event – they help you track ROI. From badge scans and app interactions to postevent surveys, they capture, analyse and feed back data directly into your CRM for lead nurturing and future targeting.
3. Elevate internal engagement & culture Event agencies are being called in to reshape internal comms, think culturebuilding town halls, onboarding experiences and hybrid employee summits. They help brands inspire from the inside out.
4. Secure sponsorship or brand partnerships Need extra budget? Some agencies help identify and pitch sponsorship opportunities, bringing in brand partners or even curating fully funded experiential collabs.
5. Design virtual and hybrid platforms from scratch Many agencies now have in-house developers or partnerships to build
7. Offer in house content creation & PR From live-streaming and post-event edits to teaser trailers and social media content, many event agencies have in-house creative teams, or close partners, ready to amplify your event across all channels.
8. Run influencer and VIP engagement Want to attract influencers or impress top-tier clients? Agencies handle curated guest experiences, gifting and white-glove service, turning attendees into advocates.
9. Deliver sustainability reporting A growing number of agencies now offer carbon tracking and sustainability audits post-event. They’ ll help you make smarter, greener choices and prove it to stakeholders.
10. Become an extension of your marketing team Modern event agencies don’ t just plug in for a project, they integrate. Many work embedded with brand teams long-term, helping shape annual marketing strategies, launch plans and multi-touchpoint campaigns.
If you’ re only using your event agency for venue sourcing and scheduling, you’ re missing out. The right agency isn’ t just a supplier, they’ re a creative and strategic partner that can amplify your brand far beyond the walls of any one event. n
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