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Failte 2025, launch of Business Events 2030, The CCE, Dublin
approaches business events. Rather than focusing solely on traditional tourism metrics like visitor numbers and hotel occupancy, the strategy embraces a more holistic approach that equally values economic, social, and environmental benefits.
This transformative approach involves collaboration between government and industry to deliver the full value of business events whilst emphasising the importance of community, ensuring positive impacts on local, national, and international levels.
• Economic Ambition: to realise the full value of business events, prioritising value over volume and fostering a resilient tourism workforce.
• Social Ambition: to build stronger communities at local, sectoral, and national levels, delivering long-term legacy benefits.
• Environmental Ambition: to focus on meeting high sustainability standards, supporting climate goals, and promoting best practices in resource efficiency.
Minister for enterprise, tourism and employment Peter Burke T. D. commented: " Business Events 2030 represents a significant step forward in our commitment to fostering economic growth through the promotion of Ireland as a fantastic location for business travel. This strategy refocuses our policy, placing more emphasis on economic targets, boosting both our indigenous tourism SMEs and our economy and highlights Ireland’ s eco-friendly credentials when attracting business."
This strategy aims to support SMEs, and those they employ, in particular, the accommodation, visitor economy, hospitality and retail sectors and those in the wider business events supply chain such as AV companies, transport providers, food and drink manufacturers and entertainment.
Business Events 2030 is a bold and ambitious plan to elevate the country ' s business events sector. By focusing on economic growth, social impact, and environmental sustainability, the strategy aims to position Ireland as a global leader in business events. n
n Contact our team to find out how we can help you bring your sustainable business event to Ireland.
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