Conference & Meetings World Issue 137 | Page 3

For destinations it pays to concentrate on the drawcards where they can add value to planners’ and delegates’ agendas”

Leader

Time to get creative, whether it is contracting, destination or event tech marketing

Managing editor, Paul Colston

O f course every destination

considers itself to be unique, but today’ s MICE market is so competitive it pays to concentrate on the drawcards where you can really add value to planners’ and delegates’ agendas. We examine how Zurich is playing its sustainable ace card, inviting a group of agents to experience first-hand the sustainable menus and transport options on offer in this city known primarily for finance.
Our international reporter, Simon George, flies to St John’ s from London direct in less than five hours, demonstrating how Canada’ s eastern seaboard is no longer long-haul for European travellers. And we present articles that examine what’ s new in Athens and Liverpool – two exciting cities with tons of heritage to back up their very modern meetings appeal.
We also sit down with three very different suppliers to the sector. Frankfurt Airport Marriott & Sheraton GM, Rick Enders knows what this unique‘ double’ hotel offer can and cannot offer meeting planners and explains his strategy for delivering for those for whom‘ connectivity’ is key.
A pioneer of 3D venue viewing technology, vFlorplan’ s founder Steven Markham, illustrates the impact of using such a tool on a venue website and its time-saving benefits. While we also meet‘ Mr Creative’ in the event contractor side of the business, Adam Aston. The co-owner of the UK’ s Creative Hire and Creative Live talks about seizing opportunities and casts his entrepreneurial eye over trends in the event furniture supply chain.
As ever, we also showcase the expert views of our leading global industry associations who pick up various trending topic batons and run with them. All recommended reads, so join the jog and share in that journey to a more successful, impactful way of doing meetings and events business. n
MANAGING EDITOR PAUL COLSTON pcolston @ mashmedia. net
PORTFOLIO DIRECTOR IAIN STIRLING istirling @ mashmedia. net
HEAD OF MARKETING JONNY HAMMOND jhammond @ mashmedia. net
CORRESPONDENT THEO REILLY treillyr @ mashmedia. net
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ISSUE 137 / CONFERENCE & MEETINGS WORLD / 3