Interview
10 years.“ It is always the first port of call for clients looking to understand our large venue which is spread out across different floors. A great way to simplify everything in one tool.”
Markham adds that development over the years hasn’ t been without its challenges.“ We’ ve had to work around browser inconsistencies – especially between mobile and desktop – and navigate memory limits and rendering issues. Getting it to work flawlessly on every browser and device took years of testing and problem-solving.”
Another big challenge was making sure the product looked premium and modern while remaining lightweight and easy to embed on any website.“ We’ ve also had to balance custom branding for each venue with a core design that works for everyone.” vFloorplan is hosted on its own secure servers, and venues embed it using one line of code – just like adding a YouTube video. It creates a 3D floorplan bespoke using a client’ s basic floor plans and room capacity numbers.
“ There’ s no app to download and no learning curve for users. It works instantly across all modern browsers and devices,” Markham explains. Once live, planners and clients can search by capacity, click a number to zoom into a room, and explore key venue data in real time.”
Tasks that vFloorplan can save time with include: instead of digging through PDFs or chasing venues for details, they get everything in one place – a searchable, interactive floorplan combined with capacity data. It makes finding the right room faster, cuts down on emails, and helps secure internal approvals quickly. Markham adds that it shortens the sales cycle and makes the whole process smoother for everyone involved.
It is a product that also supports sustainability goals and can reduce the need for physical site visits and printed materials.
And what of the key question: how much does it cost?
“ vFloorplan is provided on a simple subscription model – either monthly or annually – with a one-off set-up fee,” Markham explains.“ Pricing depends on the number of rooms and total floor area. For an entry-level standard version with no custom integrations one example would be – a venue with 14 bookable rooms, five layout / set-up styles and 31,750 sq. ft. would typically pay a £ 5,000 setup fee, £ 400 monthly subscription, and a £ 2,500 setup fee if adding the building exterior – all plus VAT and subject to final details and confirmation. These fees are comparable per square foot to other types of visual representation.”
So what is the USP of this product over competitors?
While Matterport offers immersive 3D photos but with only one layout type shown, vFloorplan goes further – it’ s a sales engine in disguise. By integrating interactive layouts, searchable capacities and workflows directly into your venue’ s website, it empowers visitors to visualise, compare,
and act. No more passive browsing – this is engagement with purpose. Tailored for sales teams, it’ s designed to convert curiosity into confirmed leads. vFloorplan is not a one-time solution and Markham stresses that every project with a venue moves the platform forward.“ Right now,” he says“ we’ re working with several visionary venues on customising vFloorplan even further around their goals.”
Markham sees his product not just as a conferencing tool.“ vFloorplan has proven just as valuable in exhibitions, wedding venues, sports stadiums, and even museums. If a venue has 10 or more hirable spaces, vFloorplan tends to make a real difference in simplifying complex layout options,” he says.
“ The more complex the venue, the bigger the impact. A great example is the QEII Centre, which has 32 meeting spaces across seven floors – yet their vFloorplan makes it easy for anyone to quickly understand what’ s possible and make an enquiry.”
So what advice would Markham give new users for getting the maximum effect from the product?
“ Make it prominent – place it front and centre on your homepage, or your meetings or venue rooms hire page. The more visible it is, the more impact it has. Don’ t hide it behind forms or too many menu levels.
“ Also, highlight it in your sales conversations. Many of our clients have seen a boost in bookings just by pointing planners directly to it.”
The QEII Conference Centre reports that their vFloorplan is the third most visited page on their website – behind only their homepage and location page.
Markham is also targetting international clients and expanding into other key English-speaking markets and mainland Europe.
“ The core need – giving planners a clear, interactive way to explore a venue – is universal.” n
n https:// linktr. ee / vfloorplan
ISSUE 137 / CONFERENCE & MEETINGS WORLD / 25