Wellness
The ROI of wellness in meetings
DAVID T . STEVENS , WELLNESS ARCHITECT AT OLYMPIAN MEETING , A WELLNESS CONSULTING FIRM FOR MEETINGS , CONFERENCES AND EVENTS , SAYS THAT IN TODAY ’ S INDUSTRY , WELLNESS IS A STRATEGIC NECESSITY
O rganisers who incorporate holistic wellness practices are seeing a direct impact on engagement , satisfaction , and , ultimately ROI . The shift benefits organisers by increasing engagement , retention , and long-term profitability .
Meetings that leverage wellness see a significant boost in attendee net promoter scores ( NPS ). When wellness was built into an annual event , NPS increased from 8.2 to 9.4 , with over 80 % of attendees taking the survey .
Increased attendee engagement and satisfaction Wellness-enhanced events lead to more engaged and energetic participants , resulting in better content absorption , more meaningful connections , and higher satisfaction ratings . Research suggests attendees are more likely to return to events where they felt physically , mentally , and emotionally supported .
A burnout-free experience translates into better outcomes for everyone involved . When attendees leave feeling energised instead of exhausted , they are more likely to participate actively , engage in meaningful discussions , and spread positive word-of-mouth .
Stronger financial performance for organisers There ’ s financial proof . Events that prioritise wellness are seeing increased attendance rates , higher sponsorship interest , and stronger attendee retention . When attendees feel they are prioritised , they associate a higher perceived value with the event .
Additionally , wellness-friendly programming attracts more sponsors looking to align their brands with health-conscious initiatives . Companies investing in wellness-driven events report better lead generation and stronger connections with potential clients .
More meaningful , productive networking Today ’ s attendees seek events that create a positive impact on their professional and personal lives . Providing spaces for reflection , guided mindfulness sessions , or volunteer-driven activities allows attendees to engage on a deeper level , enhancing both professional and emotional connections .
Improved learning and retention Scientific research has shown that physical movement enhances cognitive function . Incorporating movement – such as walking sessions , standing discussions , or stretch breaks – can significantly improve learning retention and focus .
Additionally , the quality of meals at an event directly affects attendees ’ cognitive function and energy levels . Events offering nutrient-dense , balanced meal options see increased focus , productivity , and overall attendee wellbeing .
Implementing wellness at events To integrate holistic wellness effectively , planners can focus on four key pillars : Movement : Incorporate walk-and-talk meetings , fitness sessions , and various seating options to keep attendees
Above : CET Global Wellness Summit Mt Chalreston Yin Yoga sessions
CMW Wellness is powered by Caesars Entertainment
physically engaged throughout the event . Mindfulness : Offer meditation rooms , guided breathing exercises , and strategic session scheduling to prevent cognitive fatigue and improve focus . Meals : Prioritise nutrient-rich , balanced meals that support sustained energy and mental clarity . Meaning : Foster purposeful engagement through volunteer projects , social responsibility initiatives , and intentional networking experiences .
The future of wellness as a standard , not a trend The concept of wellness in events has evolved beyond a passing trend – it is now an essential component of a successful , high-ROI event strategy . From enhancing attendee experience to boosting the financial viability of an event , wellness integration creates a ripple effect of benefits that extend long after the event ends . n
n Learn more on the Return on Wellness web series sponsored by Caesars Entertaiment or visit : https :// bit . ly / CETWellnessROIApril
28 / CONFERENCE & MEETINGS WORLD / ISSUE 135