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AIME 2025 , gearing up to connect the Asia-Pac business events world again
T he Asia Pacific Incentives and Meetings Event ( AIME ) is gearing up for a landmark event in 2025 , and organiers are expecting over 600 exhibitors , 650 hosted buyers and 20,000 meetings . The 2025 show takes place 10-12 February at the Melbourne Convention and Exhibition Centre ( MCEC ). ‘ We Matter !’ is the theme , underscoring the vital role the business events industry plays in driving economic growth and fostering innovation on a global scale .
Knowledge is power AIME kicks off with its Knowledge Programme , curated by BEAMexperience founder El Kwang , with input from an eight-member Advisory Committee of industry experts from across the Asia Pacific region .
AIME event director Silke Calder says this year ’ s agenda will provide unparalleled insights , inspiration and intelligence for event professionals . “ We are thrilled to have such inspirational and exciting industry leaders sharing their incredible insights and expertise across a full day of education and professional growth opportunities for attendees ,” she says .
Two inspiring keynote speakers , Gus Balbontin and Dr Kristy Goodwin , will open the programme , exploring adaptability , performance and wellbeing as crucial elements in industry resilience .
Drawing from his experience as CTO at Lonely Planet , Balbontin will deliver his keynote ADAPT , presented by ICMI , sharing practical insights on how businesses can stay agile and innovative amid the relentless pace of change .
Dr Goodwin , supported by Ovations ! will present her keynote , Powered-Up Performers : The Neuroscience of Sustainable Peak-Performance in a Digital Age featuring science-backed strategies to optimise productivity , manage stress and sustain energy in the high-pressure world of business events and incentives .
There will be 20 breakout sessions across four key categories – Upskilling , Workplace Management , Industry Matters and Self-Leadership . Workshops , panel discussions and presentations will involve over 30 leading industry figures , including
Above : Silke Calder
Left : Knowledge is power and to the fore at AIME 2025
Melissa Brown , CEO Australian Business Events Association .
Show floor buzz With an expanded footprint across 10 bays of the MCEC , over two days attendees will have the opportunity to explore innovative zones and meet face-to-face with the 600 + exhibitors , including convention bureaux , convention centres , hotels and unique venues , event technology companies , DMCs , airlines and suppliers from across Australia and beyond .
There will be more than 200 new exhibitors in 2025 , along with two new international pavilions - Singapore and Thailand - who join more than 25 countries represented at the event .
Dedicated zones , including The Boutique and DMC Network , will showcase bespoke experiences , including wineries , distilleries and intimate , design-led luxury venues .
The Ideas Academy , presented by Spice , returns to the AIME show floor in 2025 , offering a space for short , thought-provoking panel discussions and sessions , which are free for all AIME attendees without booking ,
For three decades , AIME has been the must-attend event for those working within the business events industry in Asia Pacific , and in 2025 , for the first time , global exhibitions association UFI will co-locate its 2025 Asia-Pacific Conference with AIME at MCEC ( 13-14 February 2025 ).
The AIME 2025 Leaders Forum hosted by Australian Business Events Association will be held on 13 February and the AIME Welcome Event will be another highlight . n
n For more information or to register as an AIME attendee visit : aime . com . au
ISSUE 134 / CONFERENCE & MEETINGS WORLD / 21