lobal event management agency BI WORLDWIDE , recently partnered with Welcome Break , one of the UK ’ s leading motorway service operators , to create a three-day corporate event spanning three European countries .

After a gruelling peak season with demanding targets , Welcome Break ’ s brief to BI WORLDWIDE was to design a three-day incentive travel event in Europe for 25 senior leaders and top performing site managers . Understanding that a core value for Welcome Break was to create exceptional experiences for customers and employees , BI WORLWIDE ’ s solution was to create an aspirational event spanning Europe that balanced luxury and leisure while incorporating unique cultural experiences that would resonate with the attendees .

The three-day event took the deserving winners to Gibraltar , Spain and Morocco , with an action-packed itinerary that also allowed enough time for winners to enjoy each destination , ensuring they felt connected , relaxed , refreshed and rewarded for their hard work .

The event kicked off in style aboard the Sunborn 5-star Floating Yacht Hotel in Gibraltar . The itinerary included an exclusive guided tour of St Michael ’ s Cave in Gibraltar , providing participants with a glimpse into the history and military significance of the site . This activity combined learning with adventure , aligning with Welcome Break ’ s core value of creating enriching experiences . Dinners were planned to enhance the sense of exclusivity and connection among the participants . Exclusive dining experiences and a VIP private table experience at Gibraltar Casino added an element of excitement and sophistication to the event .

A culturally rich day trip to Morocco saw participants enjoying a traditional lunch overlooking Tangier , followed by a coffee tasting and souk shopping . The idea was to create a balance of actionpacked activities and leisure time for participants .

Nicola Marshall , people director at Welcome Break , said : “ Taking a group of 25 people away is always stressful , but that was made much easier thanks to the

Right :

The Welcome Break incentive qualifiers , who explored the culture in Spain and Tangier also

Left : First port of call : The Sunborn Floating Yacht Hotel in Gibraltar

superbly organised BI WORLDWIDE team . They even came to the rescue when our flight home on Friday night was cancelled . They arranged for a flight back to Heathrow with transport waiting for us to return us to our cars parked at Gatwick !”

The curated three-day event left participants feeling connected , refreshed , and valued .

Welcome Break said the event exceeded expectations , demonstrating the importance of understanding and aligning with a client ’ s core values when crafting truly meaningful events with long-lasting impacts on the wider business culture .

Jade Ball , head of events at BI WORLDWIDE added : “ As a corporate events agency with decades of experience , we understand the importance of executing events that go above and beyond expectations . This event did just that , and it was fantastic to see the unforgettable moments in real-time as we brought Welcome Break ’ s vision to life .”

Considering how thought and emotion drive human behaviour , BI WORLDWIDE says it strives to create events that ignite memorable moments that motivate , engage and prompt action . BI WORLDWIDE partners with businesses on every step of the event planning process , from initial event strategy discussions through to execution . This , it says , ensures business values are prioritised and clients ’ messages are conveyed . n