PCMA
Spark ’ s next phase
PCMA PRESIDENT SHERRIF KARAMAT RECENTLY TOLD AN IMEX AMERICA PRESS CONFERENCE HOW THE ASSOCIATION IS PARTNERING TO MAKE ITS AI TOOL BETTER AND MORE WIDELY AVAILABLE . HE EXPLAINS MORE HERE
I n the last year , the conversation about generative AI has shifted away from whether it is a valuable tool for meeting professionals to how to determine the best AI tools to use for specific tasks and how to use them for the greatest impact .
PCMA and Gevme recently introduced a partnership with Tempest allowing business events strategists to be even more productive providing the capability to identify destinations and venues that meet their needs and criteria , all in one spot , the Spark platform .
“ Business events strategists are continually seeking opportunities to be as productive as possible while at the same time being mindful of their footprint and impact on destinations and venues ,” said Sherrif Karamat , CAE , PCMA and CEMA president & CEO . “ We continue to grow and evolve Spark in the AI business events industry space by creating alliances with organisations that can help bring the supply and demand side of the business together through a more seamless and efficient user experience .”
This collaboration with Tempest not only delivers efficiencies for event strategists , but it also allows the destination marketing organisations ( DMO ) and venues to be at the forefront of more than 9,000 event professionals across 132 countries already engaged with Spark . Introduced to the global business events community nearly 16 months ago , Spark is the only generative AI tool built by event professionals for
Left : Sherrif Karamat updates on Spark at IMEX America event professionals .
Several US-based destinations , including Dallas , Detroit , Long Beach , Minneapolis and Pittsburgh are in the early integration process .
Using Spark to streamline event efficiencies The IMEX marketing team used Spark during IMEX America 2024 to repurpose educational content in realtime to its social and email channels . ASAE created a comprehensive 350- page compendium highlighting all content sessions from its 2024 Annual Meeting and issued to all participants .
Continuous platform updates All Spark paid plans have been upgraded with the latest Large Language Models ( LLMs ), with higher limits for input characters . Enterprise customers can now upload PDF documents of up to 400 pages and videos of up to eight hours .
Spark makes event session content more accessible , supporting more than 30 languages across 100 + tasks , including newly added languages such as Korean , Japanese and Arabic . For example , users can repurpose a video into a blogpost and the output is in Spanish . Another example is a user can have the input of the task in Portuguese , prompt in English and Spark will still generate the output in Portuguese .
Spark is now integrated natively with Gevme ’ s Snapsight . This means that event session content is immediately available within Spark allowing for segmentation and repurposing into various formats and communications channels . n
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