Conference & Meetings World Issue 130 Issue 130 | Page 42

Germany

Europe ’ s meeting central moves to new heights

AS IMEX FRANKFURT ATTRACTS MANY INDUSTRY LEADERS AND EVENTPROFS TO GERMANY IN MAY , WE EXAMINE SOME OF THE COUNTRY ’ S DESTINATIONS MAKING MEETINGS HEADLINES
Right : Estrel Tower Stradraum
Frankfurt : expanding the hub With its ease of accessibility as a global airport hub , venues and plentiful hotel stock , Frankfurt , the home of IMEX in Europe , has all the preconditions for successful congresses and events of every size . You can even meet at the airport , where the VIP terminal offers five conference rooms .
And the city hotel stock continues to grow : Roomers Frankfurt ParkView , with 136 rooms and suites , will open at the end of 2024 , as will the 5-star luxury hotel Kennedy 89 with its 180 guest rooms and four function rooms .
Twelve thousand hotel rooms are now to be found in immediate proximity to Messe Frankfurt and last year 106 congresses and conferences were held at the venue , including , the 28th Annual Congress of the European Haematology Association , a hybrid event with 13,000 participants . In 2025 , Frankfurt will host Sibos , the global financial services event .
Munich : Locations , Locations , Locations Messe München is reporting a strong
meetings pipeline for the rest of 2024 , with many new congresses and the return of corporate business .
The Messe ’ s portfolio is expanding with the addition of the RISC-V Summit Europe in June and the acquisition success of the concurrent WCCM and ECCOMAS congresses in 2026 , events that focus on future technologies in the hardware , software , and computational mechanics fields . All take place at the ‘ Locations of Messe München ’ venue .
Corporate events are making a strong comeback , the team at the Messe says , with the Seamless trade fair for fintech and e-commerce in September 2024 , and the Salesforce Worldtour in April 2024 , the largest CRM & AI event . The 25th International AIDS Conference will bring critical health discussions to Munich in July 2024 , although not all the Messe ’ s business is events related : Adele will perform ten exclusive August summer shows at the Locations of Messe München .
Up to 80,000 fans per night are expected – many , no doubt , returning with the business hats on .
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Left : The Reichstag
Berlin on the ball Berlin is looking forward to the UEFA European Championships in June / July and the Final in the Olympic Stadium . As part of the cultural programme , Brandenburg Gate will be turned into the biggest football goal on the continent . The city is also celebrating the 35th Anniversary of the Fall of the Wall on 9 November this year .
Ahead in 2024 , conference highlights include ESMO Breast Cancer and ESGE meetings , as well as GreenTech Festival , re : publica , WeAreDevelopers and trade shows such as IFA Consumer Electronics Show which celebrates its 100th Anniversary in September .
Berlin ’ s Sustainable Meetings Programme celebrates its fifth birthday during this year ’ s IMEX Frankfurt and BESTIVAL , the city ’ s destination promotion flagship event , will break out into three Masterclasses this year , focusing on the topics Innovation , Sustainability and Community .
And a future beacon for business in the city is its soaring Estrel Tower , a landmark mixed-use development set to open at the end of 2025 . The tower rises 176m and will house Germany ’ s tallest hotel inside the city ’ s tallest skyscraper . Estrel Tower boasts 525 rooms and
42 / CONFERENCE & MEETINGS WORLD / ISSUE 130