Gallery
Convening Leaders thinking bigger in San Diego
A t Convening Leaders in San Diego , PCMA and CEMA president and CEO Sherrif Karamat highlighted the global business events industry ’ s growth and transformation during his keynote . Several announcements also took place at the 2024 January event :
Sustainability and climate tech In 2023 , PCMA announced a partnership with the American Geophysical Union ( AGU ) which has since delivered on multiple initiatives including workshops , sessions , and approaches to strategy . Through these partnerships and investments , the industry ’ s first Sustainability and Climate Summit will be held in conjunction with Convening EMEA in Barcelona 2-3 October 2024 .
Advancing women in business events leadership The PCMA Foundation and Business Events Sydney released the first of its two-part findings of a global study into Advancing Women in Business Events . Part II of the report , scheduled for release later in the first quarter of 2024 , will present recommendations for companies and individuals to implement .
Spark AI updates Convene magazine reported that 64 % of business event professionals are currently using generative AI to manage their events . During Business Events Industry Week ( BEIW ) in Washington , DC , in April , AI productivity tool Spark will host AgendAi , a workshop for event innovators and destination marketing technology professionals .
Convening LATAM 2025 PCMA will hold the inaugural Convening LATAM , the gateway to reimagining the possibilities of what
Left : PCMA CL delegates got to explore the city , which was integrated into the conference experience transformative economies can deliver in Latin America , in Bogota , Colombia . 4-7 May 2025 . Insights from thought leaders on event design , sustainability , innovation , and other hot topics will be on offer .
Global event portfolio PCMA ’ s global events portfolio is growing and by 2025 the organisation expects to connect over 10,000 business event professionals at live events across four continents . n
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