Event Tech
GlobalMeet reveals AI predictions for 2024
CATIE OWEN DISCUSSES THE FUTURE OF AI IN VIRTUAL CONFERENCING WITH KEN ROBERTS , CHIEF TECHNOLOGY OFFICER OF EVENT SOLUTION PLATFORM GLOBALMEET
What is GlobalMeet ’ s role in the AI scene ? GlobalMeet provides a scalable and secure event solution built by event professionals who already have extensive experience in hybrid and virtual events . Companies can flex between self-serve and managed events through the same technology , providing a consistent event experience .
As CTO , I ’ m currently aiding in revitalising GlobalMeet ’ s consumer-facing digital offerings , paving the way for incoming features . I am additionally part of building the company ’ s long-term strategic roadmap as a leader in virtual engagement for the Fortune 500 .
What does AI add to virtual conferencing ? One major benefit of AI in this space is its ability to create content . There ’ s an enormous amount of content that is needed for successful virtual events such as emails , summaries , speaker bios , registration pages , and reference materials for during the event itself .
With content-generating AI , event hosts can greatly improve the quality of and reduce the time spent on drafting written materials .
How has the use of AI in virtual conferencing changed over the years ? Events , especially big ones , can be overwhelming . There are often multiple sessions and thousands of attendees attempting to network with one another . AI can reduce the fatigue of an attendee ’ s decision-making by suggesting sessions that best align with the goals or interests shared on their online profile .
The same reigns true for AI matching tools that can help attendees connect with others who share similar profile content .
Ken Roberts
What challenges do virtual conferences pose to organisers , and how does AI help alleviate them ? For event marketers , there is just as much competition to break through the noise of competing events with pre-show marketing content . Through AI , event marketers can spend less time sorting through content . This will help them make more impactful and interesting highlight reels to share for advertising and increase attendance for future events .
So long as proper reviewing and editing of AI-created content is done , AI can be an incredible resource for pre- , post , and real-time event-specific content .
How can organisers effectively equip the data AI provides post-event ? The right event platform can maximise your investment through tracking engagement , behaviour analytics , and demographics to generate insights on what event attendees care about . Event registration pages for example are a great way to gather demographic and contact information that sales teams can follow up on to keep pipelines full .
Other data can show what sessions received the most engagement and what time frames were most popular . Coupled with AI-generated reports , data can aid in planning better events in the future .
Are there any AI trends GlobalMeet is anticipating for 2024 ? We anticipate more personalised events and experiences with the help of AI . Virtual and hybrid events collect a wealth of information and data . AI can use this data to provide tailored answers for attendee questions , personalise recommended session agendas , and even connect guests with tradeshow products and companies that most align with their profile or event session history . n
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