Conference & Meetings World Issue 129 Issue 129 | Page 29

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Etihad Museum palm wood . Many now house lovely art galleries , boutiques and artisan craft shops . Not far away are the bustling souks to haggle over textiles , spices and gold .
Karina Lance , associate vice president at Dubai Business Events , says : “ Dubai ’ s rich cultural heritage derives from a combination of the historic way of life of the Emiratis - whether they had nomadic lifestyles in the desert or ventured to the
seas for fishing , pearl-diving and
Caesars Wellness trading – and the fact that the city has
Roman Baths always been a meeting point for people from around the world .
“ This heritage is best found around Dubai Creek , which the city originally formed around , and where historic districts , museums and souks can be explored .”
The majestic desert An alternative for something completely unique for events is the desert - its vast dunes serve as a stark contrast to the metropolitan backdrop and reward groups willing to travel just a few kilometres outside the city .
For adventure lovers , there ’ s the desert safari , complete with falconry , dune bashing and dining under the stars , providing a stunning way to experience the vastness of the desert . For those wanting a bird ’ s eye view there ’ s hot air balloons that climb high above the landscape , giving unforgettable views of the desert and far-reaching sand dunes at sunrise or sunset .
And for the largest groups , dedicated desert camps can entertain attendees in style , with delicious food , live entertainment and even special fireworks displays to cap the evening off .
“ Dubai is well-known – and rightly so – as a destination with incredible hotels , venues and soaring architecture , as well as its beaches and malls ,” says Lance . “ What often surprises meeting planners and delegates is the rich culture and heritage waiting to be explored in the city . Once they have the opportunity to explore this , it can completely change their perception of Dubai , and we encourage planners to incorporate elements into their itineraries .”
Bringing plans to life As the city ’ s official convention bureau , Dubai Business Events ( DBE ) offers free and impartial advice , guidance and support to business event organisers in planning international meetings , incentives , conferences and exhibitions in the city .
DBE partners with hundreds of hotels , venues , Professional Congress Organisers ( PCOs ), Destination Management Companies ( DMCs ) and other service providers in Dubai , representing the very best the city has to offer .
With in-depth knowledge of Dubai , its unique culture , world class convention venues and the specific requirements of the business event industry , Dubai Business Events prides itself on delivering free and impartial advice tailored to planners ’ specific needs .
n For more information : n Visit www . dubaibusinessevents . com n Email askdbe @ dubaidet . ae
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