Incentives
Cameron House booking visibility . It is , Avery notes , on Venue Directory , the UK portal , on Cvent , which gives it international visibility , and booking conversions are up 8 % year-on-year , he says .
Strategic focus After a guided tour of the hotel ’ s event space , it was time to sit down with Avery and Lavizani to find out more about the hotel ’ s MICE offering and assess Cameron House from a top-down perspective . In terms of strategic direction , both emphasised the key focus on the MICE market , the importance of ramping up Cameron House ’ s appeal ( to international markets from a revenue perspective , improving any weaknesses in the hotel ’ s services ,
Stand-up paddle boarding ( SUP )
staff training and pursuing the ideal of obtaining complete buyouts . One Far East golf equipment manufacturer is taking over the hotel in July for a week for the British Open at nearby Troon .
In terms of sectors , financial and automotive are the two showing the most growth for events , according to Avery . Both seem buoyant , are looking to put on large events which often involves bringing people over from Europe and the US and offering them something unique , memorable and different , criteria which Cameron House is understandably keen to cater for . Demand for visiting Scotland is up at the moment while London is down year on year , according to Cvent .
“ There ’ s lots to do in the region : you
have beautiful countryside and it is well connected in terms of US flights to Edinburgh and Middle East flights to Glasgow ”, Avery flagged . Pharma and tech are also key sectors . In terms of country markets , Lavizani cited Western Europe as a market Cameron House is keen to expand . He expressed his hope that the US will become a growing market .
Rich incentives offer Cameron House offers a near A-Z list of exciting activities for delegates – from a flight on a sea plane , loch cruises or kayaking , to a championship golf course , a luxurious spa and traditional rural leisure pursuits such as archery , clay pigeon shooting , falconry and the highlight of my stay , off-roading on some treacherous mountain tracks courtesy of 4x4 Adventures Scotland .
Commenting on Cameron House , Sophia Umney , partnership and events manager at Miss Jones Group , was full of praise : “ The venue has lots to offer , especially in terms of experiences . For corporates looking to book , everything is either onsite or well catered for offsite while in terms of pricing you get a lot more for your money , especially compared with down south .” n
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