Show Preview
IMEX Frankfurt ready to make an impact again
TAKE A LOOK AT WHAT IS IN STORE FOR IMEX FRANKFURT 2024 FOR EVENTPROFS AND ALL ‘ CORPORATE ATHLETES ’
W ith a global range of exhibitors , learning sessions that dig into today ’ s most pertinent issues and opportunities to build new connections , IMEX Frankfurt 2024 , which takes place 14 – 16 May , is set to be a show with impact . Planners have constraints on their resources and have become much more intentional about how they spend their time , money , and energy , so in planning this year ’ s show in Frankfurt , IMEX CEO , Carina Bauer tells us : “ We ’ ve been more intentional , too . We ’ ve taken a close look at our attendees , what they want , and why they want it .” “ Doing business will sit front and centre of the show , along with opportunities for event professionals to broaden their global connections . A visit to IMEX Frankfurt will be an efficient and enjoyable experience from start to finish , and one that enables planners to supercharge their desired results ,” Bauer adds .
The Asian market is growing significantly with Macau , Malaysia , Korea and Singapore all expanding their presence this year . They join a broad range of European destinations from Croatia , Finland and Ireland to Norway , Sweden and Switzerland . The area of the show floor devoted to technology is set to see Cvent increase its space and new additions including TranslateABLE . All the major hotel groups will be present , says IMEX , including Hilton , Hyatt , IHG , Marriott , Radisson and – new to the show - Langham .
Curated content for the event community IMEX ’ s learning programme begins the day before the show , on Monday 13 May , with specialist education for event professionals from associations – Association Focus , and in-house – Exclusively Corporate . With burnout on the increase ( according to the Freeman Trends Report
2024 ), Exclusively Corporate speaker Mike Ford , founder of Grateful Lemon , is set to tackle the crisis head on in his session : ‘ Energised or exhausted : Master the dance between stress and recovery ’. He explains : “ We can learn some really vital lessons from the world of sport – athletes are unapologetic about their need for recovery . In many ways , we ’ re no different as event planners . You could say we ’ re ‘ corporate athletes ’ and have the same need to factor in recovery time !” The curated content continues during the show with She Means Business , a programme exploring aspects of diversity and gender equality . First-timers to IMEX can make the most of a ‘ welcome package ’ of activities before and during the show , including a webinar on 25 April focusing on the team ’ s top tips for making the most of the show . New learning formats including themed guided tours will shed a fresh light on the show . Also new for 2024 are focused panel discussions with speakers unafraid to tackle tough subjects , including men ’ s mental health and suicide , to menopause and perimenopause , to social anxiety . Attendees are encouraged to save the date for a new Speaker Preview webinar taking place on 13 March where show speakers will offer quick fire tasters of their education sessions . On the show ’ s ‘ Impact ’ Talking Point , Carina Bauer , says : “ We ’ re especially emphasising the ‘ act ’ within Impact , forming a rallying cry for our industry to collectively address the big issues facing our planet and communities . “ Intention is one thing , but action is everything . We ’ ve also added new impact factor bonus points to our Innovation in Sustainability Award this year , inspired by our Talking Point .” n
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