Features
Regulars
12 Cover story : AI : Friend or foe
Contents
Features
14 >> Return on Intent James Rees , executive director for ExCeL London , explains why the industry needs a new ROI
17 >> First impressions Jon Benjamin , CEO of ASP , explains why online user experience is essential
26 >> Net Zero next steps Catie Owen finds out more about the NZCE initiative ’ s new guidance documents
38 >> A Scottish lead VisitScotland ’ s Neil Brownlee tells CMW about the organisation ’ s latest initiatives
47 >> Seattle : sustainable hub CMW looks at the green business event offerings in America ’ s own Emerald City
Regulars
3 >> Editor ’ s letter 6 >> Global snapshot
9 >> AIPC Sven Bossu considers the industry trends for 2024
11 >> ICCA CEO Senthil Gopinath discusses ICCA ’ s DEI legacy
23 >> SITE Briding cultures : Incentive travel ’ s higher purpose
54 >> Event tech CMW rounds up the latest key event tech news
12 Cover story : AI : Friend or foe
Paul Colston and Paul Cook investigate a case of ‘ mistaken ’ identity at a tech online conference
30 Australia First
Paul Colston reports from a land Down Under and its Dreamtime incentives offer in Uluru and South Australia
18 When Claudia met Reggie
Claudia Winkelman interviews Cvent CEO Reggie Aggarwal
36
Tunisia
Simon George reflects on the country ’ s renewed push into the global MICE market
ISSUE 128 / CONFERENCE & MEETINGS WORLD / 5