Innovation
No more murderous noise on the meetings floor
PAUL COLSTON VISITS THORNS GROUP ’ S KETTERING WAREHOUSE IN THE UK AND EXPERIENCES THEIR NEW SOUND REDUCED MEETING ROOM TECHNOLOGY SET TO ROLL OUT THIS DECEMBER
R emember that experience on the show floor , where you take your place in the session theatre and then … the music blares or the shouts from neighbouring stands rise to a crescendo just as your speaker attempts to begin ?
Thorns Group managing director Jon Noonan is a man on a mission to solve the problem and pain point for many . For over five years he has been working away inside his ‘ Kettering Tardis ’ – aka the vast UK warehouse that holds the event industry furniture supplier ’ s huge stock ( including 8,000 conference chairs ) – on a game-changing project designed to offer venues and organisers an oasis of peace on the noisy conference and exhibition floor .
Jon and his head of sales , Lloyd Kenyon showed me in to version 35 of the -45dB meeting room , so named because it can cancel out up to 45dB of the ambient noise of a trade show floor .
Equipped with a sound level meter , we tested it out with some loud dance music blaring at 95dB just outside . Stepping inside the level decreased to 43dB .
The technology involved , which includes materials to dampen and absorb noise , with layers separated by air for extra effect , enabled the design team to find the sweet spot between pushing noise levels right down and letting expense soar using heavier materials that would also affect the speed of build up and build down .
“ We could have reduced the sound to -100dB , but the costs would be horrific ,” says Noonan , who believes the latest version ( 37 ) of the room has finally occupied that venn diagram sweetspot .
Creating sound-reduced spaces at events to enable organisers to run meetings or activations , even in loud , buzzy environments , has always been
Left : Version 35 of the Thorns -45dB sound reduced meeting room prohibitively costly , both to budgets and to the environment . That was the challenge which inspired Noonan to design for an innovative , sustainable modular solution with -45dB .
The new system , includes a roof – integral to blocking out outside noise of course – is tailored to accommodate any size and function , with customisable spaces creating meeting and theatre environments within any venue . The all-in-one package is available to hire and benefits from a pillar-free design which can accommodate up to 180 seated guests .
Each space is delivered fully equipped and ready to use with a customisable inventory of AV equipment , graphics , furniture and tech support .
This is no bare bones box . -45dB includes high quality air-conditioning , chrome wall sockets , and lighting fixtures . The rooms create for guests a separate permanent venue directly on the show floor .
Says Noonan : “ These high performance , design-led spaces are an ideal choice for event organisers and agencies looking to hire and create noise cancelling spaces in which to deliver quality content .”
The -45dB room can be easily branded – with sponsorship able to help cover some of the cost which , dependent on size , labour and specification , could still be above £ 10,000 for a 6mx6m structure .
Panels are all interlocking and are key to the product ’ s flexibility .
Noonan ’ s patent is pending , but he is keen to push on into international markets with the product , which will be on show at International Confex at ExCeL London at the end of February 2024 .
Finding such a calm meeting room on any show floor should certainly beat walking the length of a large exhibition hall to find a quiet meeting room somewhere off the floor . Now , that is now something possible , that Jon Noonan and his Thorns Group team are ready to shout about . n
ISSUE 128 / CONFERENCE & MEETINGS WORLD / 45