The Power of Events
Pushing out the UK ’ s platform for showcasing the power of events
RICK STAINTON AND THE POWER OF EVENTS TEAM HAVE BEEN CRISS-CROSSING THE UK IN RECENT WEEKS TO SPREAD THE MESSAGE OF THE PLATFORM AND NEW APP
T he Power of Events platform for showcasing the UK events industry has been following up the September launch of its Event Industry Insight App , with a UK roadshow to spread the word .
The app is designed to help industry partners with their insight , data and research needs , leveraging The Power of Events ’ multi-sector community .
Platform founder Rick Stainton , said downloading the app would , “ help the industry become better understood , valued and respected .”
Several organisations are already looking to deploy the app to support research projects – including Leeds Beckett University , LIVE , Handle Freelance Solutions , UK Live Event Freelancers , Forum and The BACK LOUNGE – with more in the pipeline \
Cross four nation tour The app is being promoted via The Power of Events ’ Cross Four Nation Tour , which included over 20 engagements for Rick and team throughout October .
The tour began in Wakefield at
Production Futures ON TOUR on 28 September , before moving through Wales , Scotland , Northern Ireland and across England . The team additionally has visited university and industry partner events .
The tour has also involved prize draws where attendees , by downloading and registering in the app , have been able to enter to win tickets for : NFL London , ATP Tour Finals , Bournemouth 7s Festival , Drumsheds gigs and a choice of one of Reading / Leeds / Wireless / Latitude festivals , Disney100 at ExCeL London , a stay at The Celtic Manor Resort , event diploma courses , and event industry awards tickets .
Stainton is keen to point out that PoE is not an association with members , but a strong brand designed to showcase the breadth and creativity of the UK events industry . He commented : “ We are always listening , encouraging feedback on what we can do to help make this industry better understood , valued and respected . Faster access to quality data , a broader range of research participants and more dynamic engagement tools have been suggested – boosted by the unique reach of The Power of Events across the seven sectors throughout the four nations in one hit .
“ This roadshow is also our way of sharing our vision and future projects , such as the coming Careers Hub section on the platform and the Schools Engagement Programme launching by the end of 2023 .” Stainton tells CMW his team plans to visit every school in the country in the next five years , over 4,000 in all , to spread the event industry career message and more .
Stainton notes all the content on the PoE platform is given by the events industry and has been collated over an 18-month period . That journey has seen over 20 media trade partners join the effort and 30 key trade associations .
The PoE includes seven sub-sectors and data from 150 organisations , including the data rich ‘ Wedding Sector ’.
The PoE team has attended hundreds of events and listened to stakeholders and used that feedback and information to shape the kind of platform that is required in order to deliver a powerful tool for the industry and , more importantly , beyond .
The Careers Hub that is in the platform ’ s pipeline will showcase core routes and a glossary of the top 100 roles within the wider industry . Schools and universities , as well as film and TV companies , can all use the new resource .
Stainton says that hitherto the industry ’ s key data has been “ all over the place ”. “ We want the big numbers ,” he says , and is clearly on a mission to bring clarity and leadership on this issue .
He adds that the project already has the backing of some of the biggest commercial businesses in the industry , including Jack Morton , Live Nation , ICC Wales , Smyle and Informa , to name a few .
PoE has also a network of action groups , such as the one on Careers and Next Generation , which are open for individuals to get involved . n
Left : Rick Stainton n To find out more , contact : www . thepowerofevents . org
ISSUE 127 / CONFERENCE & MEETINGS WORLD / 45