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responsibility .
Encourage attendees to participate actively by adopting sustainable behaviours during the event – like steering clear of single-use plastic products .
By involving attendees , you create a community that shares your commitment to sustainability and amplifies its impact at , and beyond , the event .
Consider incorporating interactive displays , informative signage , or presentations that highlight the sustainable features of the event .
Offer opportunities for attendees to provide feedback and suggestions for future improvements . By involving them in the journey , you empower them to make sustainable choices .
And , you never know , by creating an inclusive and engaging experience , you might inspire attendees to become ambassadors for sustainability in their communities .
5 . Be transparent about successes and areas for improvement Honesty and transparency are crucial when hosting a sustainable event .
When the event is over and you ’ re looking at how things went , take a moment to celebrate your successes and share these accomplishments with delegates , partners , and stakeholders to inspire and motivate others .
It is , however , equally important – if not more so – to identify areas for improvement .
Acknowledge the challenges faced , lessons learned , and areas where sustainability goals were not fully met . By being transparent about the shortcomings , you create a culture of continuous improvement and learning .
You should not see these shortcomings as a failure . It ’ s all part of the sustainability journey , and this transparency also opens up opportunities for collaboration and innovation in finding solutions for future events .
For example , at Innovate Canada , the
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Destination Canada team was unable to procure buses that were powered by electricity rather than traditional fuel – simply because vehicles of their required size were not available to them .
While the team offset the emissions to ensure that they stayed on track with their goals , even exploring the opportunity will have started a dialogue internally among their suppliers .
And , by highlighting this area for improvement , Destination Canada ’ s team is furthering the conversation and showing suppliers that there is interest in such vehicles – and this may lead to a positive change .
Canada is a leader in hosting sustainable events In conclusion , hosting a sustainable event requires a holistic approach that touches every stage of planning and execution .
By implementing and sharing the lessons learned from hosting such events , it is possible to have a positive impact on the world and inspire others to follow suit .
So , if you ’ re looking to host sustainable events , give Canada a chance .
The country is a leader in this arena
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Above : Using suppliers who source food from within the region is a great way to support the local economy and reduce transportation emissions |
and , last year , Destination Canada launched their Canadian Business Events Sustainability Plan .
This first-of-its-kind national initiative brings together 16 Canadian partners , from coast to coast to coast , to embark on the Global Destination Sustainability ( GDS ) Index annual benchmarking process .
The ultimate goal of the Plan is to help global clients create business events with sustainability at their core .
This will be achieved by coaching , training and educating these Canadian partners on how to build on their existing sustainability programmes , and support the implementation of new initiatives across the business events space . n
To learn more about hosting sustainable events in Canada , visit the Destination Canada website : businesseventscanada . ca
Alternatively , reach out to their team directly and get in touch with Virginie De Visscher , acting executive director , Business Events , Destination Canada : devisscher . virginie @ destinationcanada . com
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