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education , to know that their employer supports their growth so that they can eventually take on more responsibilities .”
Flexibility Gen Z also have a heightened emphasis on flexible working , for a unique reason . “ For the majority of Gen Z workers , they spent their final years at school or university virtually ,” Davis says , noting that this has become a comfortable norm for them .
Cherono adds that Gen Z value work-life balance highly , so flexible work is a green flag to applicants . “ Some people have turned down high-salary jobs because there was no option to work from home . Young people prioritise remote or hybrid job opportunities because flexible working conditions offer us autonomy to perform to our highest potential .”
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An added benefit for Smith is that hybrid and remote workplaces provide the ultimate flexibility for a young person , improving staff morale : “ If something comes up , like a health or family emergency , or even just a lot of laundry to catch up on , flexibility helps .” Smith also notes that remote work allows people of all ages to experience travel and offers flexibility to start families more easily .
Values Gen Z are known for their activism , and values are as important when applying for roles . Davis has seen that businesses that invest in values are resonating with Gen Z : “ Money is still a motivator , but Gen Z would much rather be working a role where they feel they are making a positive contribution to the world .”
Both Cherono and Smith agree with
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“ Gen Z wants to further their education , to know that their employer supports their growth ” |
this wholeheartedly : “ Gen Zs are selective on where to invest energy and effort and tend to focus on where there is more reward and value ,” says Cherono . Due to their life-long experience online , Gen Z pays particular attention to an organisations ’ commitment to diversity , equity , and inclusion , and mental health policies : “ We want to join a work culture that aligns with our purpose , values , and is sensitive to societal issues .”
Smith provides insight into how Gen Z educate themselves on a business ’ brand values : “ Gen Z gets their first impressions digitally and likes to know about what they ’ re signing up for . We want to see diverse faces in our workplace , sustainable , and responsible practices . If we don ’ t feel we share equal values with a company , we won ’ t feel like we belong there .”
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