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Québec . According to Destination Canada ’ s Tremblant partner , dogsledding is a popular choice for incentive groups . Of course , skiing opportunities abound in Canada , with the ski-resort giants of Whistler Blackcomb and Mont-Tremblant frequently providing delegates with escapes from the conference centres in their respective urban centres .
Representing Canada as a year-round destination is important to Destination Canada , as Chantal Sturk-Nadeau , executive director of business events ,
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explained . A large part of that involves the allure of Canada ’ s outdoor activities , Sturk-Nadeau told CMW : “ We do a lot of focus groups and surveys which have shown that incentive delegates are much more interested in Canada ’ s outdoors side . So , our open spaces really resonate .
“ We don ’ t put all our eggs in one basket : the outdoors , health , and wellness , make Canada interesting . It ’ s refreshing because it ’ s a change from the cosmopolitan .”
From business to Bonhomme In Quebec , visitors will find that Canadians ’ welcoming natures go beyond the stereotype . Wellness abounds , a particular stand-out star being Old Québec ’ s riverside Strøm Nordic Spa ; a small , cosy spa without the hustle and bustle of large tourist groups . In the winter , it stays open with a blanket of snow – making watching the icy river flow by from the comfort of a hot pool even more satisfying .
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Above : Château Frontenac overlooking Québec
PHOTO : DESTINATION CANADA
Left : Incentive Canada ’ s meeting Marketplace
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For MICE organisers , creating a true balance between work and play starts at the hotel check-in . Picking the right accommodation is crucial , and thankfully Québec ’ s most famous hotel is impossible to miss . The towering Fairmont Le Château Frontenac claims to be the most photographed hotel in the world , and a particular favourite of superstar Celine Dion .
The heritage hotel is a step back in time with all of the modern necessities required of a conference hub . Indeed , the Château Frontenac can operate as a kind of all-in-one MICE resort . Going from one of the hotel ’ s 23 meeting spaces to the shops or spa is an effortless journey – especially with the added treat of dinner in the Alfred Hitchcock approved ballroom .
In the winter , the Château Frontenac is only a stones ’ throw away from Carnaval , where delegates can meet the iconic Bonhomme himself in his very own ice castle .
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