Destinations across Canada have also successfully bid on renowned conferences that will be held in future years , including :
• 2030 World Congress of Soil Science in Toronto
• 2023 International Conference & Exhibition on Liquefied Natural Gas in Vancouver and the 2024 International Gas Research Conference in Banff
• World Anaesthesiology Conference 2028 in Vancouver
The major marketing focus is on the US , Europe and the UK and Sturk-Nadeau says the key messages her team is taking to trade shows and forums are :
• Canada is open for business and home to the changemakers shaping the future of business events and redefining unforgettable experiences .
• Knowledge capital . Canada is home to visionary experts and innovations shaping the future .
On the economic sector side , Innovate Canada offers to take qualified international C-suite executives behind-the-scenes to see the groundbreaking work occurring across leading innovation sectors . Incentive Canada gives buyers the chance to take part in the legendary experiences that are available to celebrate top performers . These invitation-only events rotate destinations and areas of focus each year .
• Innovate Canada 2023 will be held in Waterloo in May 2023 and focus on advanced manufacturing . Attendees will gain a glimpse into what makes the destination a global hub for advanced technologies in the automotive , aerospace and food processing sectors – not to mention a leader in robotics and automation . Attendees will come from international manufacturing associations and corporations .
• Incentive Canada Winter 2023 will showcase the exhilarating winter incentive experiences that Québec City has to offer , 5-8 February ,
2023 . This will focus on senior level executives from mega agencies .
• Incentive Canada Summer 2023 will be hosted , 13-16 August in St . John ’ s , NL giving clients the chance to enjoy outdoor adventures and immerse themselves in local culture .
• BE Canada will also be hosting a second Oceans-focused programme in Victoria , British Columbia , in the autumn of 2023 . Attendees will take hands-on tours of some of the world ’ s leading oceans research facilities .
Another initiative this year is the Legacy Impact Study , commissioned by DCBE and to be led by # Meet4Impact and Gaining Edge , who will evaluate the impact of past conferences in six key economic sectors . They will analyse retroactive conferences ( 2018 / 19 ) and future events taking place ( 2022 / early 2023 ).
Ottawa on course
LESLEY MACKAY , VICE-PRESIDENT , MEETINGS AND MAJOR EVENTS AT OTTAWA TOURISM , SHARES SOME INSIGHTS
Most important for us are the big wins . August saw 2,200 attendees for The 56th Convention of International Firefighters , which brought an estimated CAD $ 4m economic impact . We have confirmed events for Associated Country Women of the World , International Association for Vehicle System Dynamics and AFOA Canada .
The strategy is for “ a relationship first approach ” to marketing . “ We believe that getting to know people well , understanding their pain points and goals means we can deliver the right solution at the right time . Covid-19 hasn ’ t changed that . Ottawa has a highly developed sector strategy that plays to its strengths and is home to significant research organisations or clusters of expertise . CBRE ’ s Tech Talent Report , for the second time in three years , gave Ottawa top spot for the highest concentration of tech talent in North America – outperforming tech hubs such as San Francisco , New York City , Boston and Seattle .”
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