Conference & Meetings World Issue 120 | Page 26

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Full house in Las Vegas

A ‘ POWER-PACKED BUSINESS EXPERIENCE ’ TO MEET NEW NEEDS OF THE INDUSTRY AT IMEX AMERICA , WHICH RETURNS TO LAS VEGAS , 10-13 OCTOBER

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MEX America is set to address the new needs of the industry head on , bringing together the global business events community in a four-day show designed to deliver a tailored , targeted , and efficient business experience .
This edition builds on the success of last year ’ s show , which recently won the UK ’ s AEO Best International Trade Show Award ( Americas ). It has been crafted by the IMEX team in response to the conversations they ’ re having with industry friends around the world and to reflect significant shifts in the sector in 2022 . The market , particularly in the US , is busy and registration numbers reflect this .
Just two months after registration opened , over 2,500 buyers have so far confirmed their participation .
A gathering of the global marketplace Likewise , there has been strong demand from suppliers from the offset , with international exhibitors returning to the show in force , including all the major hotel groups . Accor , Hilton , IHG Hotels & Resorts and Marriott International – are already confirmed as are a host of major global destinations : Abu Dhabi , Australia , Bahamas , Dominican Republic , Dubai , Germany , Greece , Hawaii , Ireland , Switzerland , Turkey and New Zealand among others .
North and South America are strongly represented at the show including Atlanta , Banff , Boston , Canada , Florida , LA , Marina Del Rey , San Francisco , and Toronto as well as first time exhibitors Huntington Beach and California ’ s Riverside CVB . Brazil is returning this year bringing with it new exhibitors from Latin America including Chile and Uruguay .
Dozens of suppliers from Asia and Europe who were unable to take part in 2021 are returning this October . These include Portugal , Tokyo , Malaysia , and Egypt .
The range of event technology providers currently includes new names such as WebEx Events , Entegy , Erbium , Swoogo and Vfairs .
Education sessions power business conversations Under the theme ‘ Pathways to Clarity ’, the IMEX team has reduced the number of education tracks from
26 / CONFERENCE & MEETINGS WORLD / ISSUE 120