Case study 1 :
Building a hybrid success in the Philippines
CMW OFFERS A CASE STUDY OF THE RECENT 47TH UNITED ARCHITECTS OF THE PHILIPPINES NATIONAL CONVENTION
Brief In April 2022 , the United Architects of the Philippines ( UAP ) held its 47th National Convention , gathering professionals from across the country to promote growth and showcase a diverse range of construction methods and services . As a hybrid event for the first time , it was supported by the dedicated VX Events platform and event expertise of global event management agency Pico ’ s Global-Link MP , the official event management partner .
Insight Themed ‘ SIBOL : Filipino architects reaching up and reaching out towards a future-ready environment ’, a focus of the convention was to explore architects ’ responses to the Covid-19 pandemic and the new skills and platforms that have subsequently developed . With networking being a major consideration for the event , Pico ’ s Global-Link MP team developed a bespoke platform to enable online visitors to easily engage in face-to-face interaction .
Solution From utilising its dedicated VX Events virtual platform to managing onsite programme elements , Global-Link MP provided a wide range of hybrid support services to help connect visitors online with the on-the-ground event .
The online visitor experience included a specially designed ‘ Plenary Hall ’, the design of which echoed that of the physical event venue . Once inside , visitors could enter any of four online meeting rooms and watch the live event stream via Zoom . Other clickable event areas included the ‘ CONEX Hall ’, featuring a live broadcast of the CONEX building and construction expo ; the Arkilympics , which showed the event ’ s TikTok challenge entries ; plus an introduction to the event programme and speakers , messages from special guests , a SIBOL store for convention souvenirs , assessment and evaluation forms , and certificates .
At the physical venue , Global-Link MP provided lighting , LED walls , a full four-camera livestreaming set-up , and a dedicated production team to manage the three-day convention programme , including the fellowship parties held every night .
Online participants using Zoom were able to participate in forums and games , and periodically appeared on screen at the physical venue so that in-person attendees could also see them .
Results Despite the pandemic , a considerable number of industry professionals participated in the convention . Key
Below : Online participants were able to take part in forums and games and appear on screen at the physical venue achievements included :
• 3,700 + registered virtual delegates
• 2,963 unique virtual attendees
• 1,122 in-person delegates
• 7,269 clicks at the Plenary Hall
Testimonial “ The essence of the 47th UAP National Convention is to connect architects countrywide , encouraging them to keep abreast of industry development and work toward a promising future . The Pico team helped us facilitate these goals by creating a bespoke virtual platform and providing comprehensive support for the programme ’ s in-person and virtual events . Whether online or on-site , visitors were able to access information and share insights easily and naturally . Just as importantly , the online platform enabled users to choose how they communicated and interacted with each other , opening up all kinds of networking opportunities . We look forward to working with the team again .” – Ar . Minerva Cabrera Rosel , UAP , PIEP director , The 47th United Architects of the Philippines National Convention .
What : The 47th United Architects of the Philippines National Convention
Where : Philippines ( hybrid ) When : 21-23 April 2022
ISSUE 119 / CONFERENCE & MEETINGS WORLD / 41