Tülin Sipahiler , managing director of Crowdsol , talks to CMW about the future of event technology and the role that Crowdsol aims to play in it .
1 . What is Crowdsol ? Created by a team of experienced event organisers and forward-looking digital developers , designers , and technological experts ; our team has a passion for quality and will always strive to find the answers to the most challenging questions facing event planners , including time in planning an event , predictable budgets , improving engagement of global attendees , and reducing carbon footprint contributing to saving our planet .
2 . What does Crowdsol offer event organisers ? Crowdsol has strived to construct an effective and functional technology platform that organisers will want to use and that their audiences will want to interact with .
Having the end-to-end experience of delivering global events have enabled us to build a solution that will offer our clients productivity and support them to easily create valuable experiences for their global communities .
We ’ ve created a platform that will feel familiar from day one . We ’ ve included several time-saving tools such as pre-configured event processes and templates for different event types . Our platform has multiple solutions for a wide range of events , meaning there ’ s no need for building complex event technology stacks using different software providers .
3 . How does the pricing structure work ? For virtual events , our aim is to allow event organisers to bring together their global communities , create valuable experiences at an affordable cost and avoid the high logistic expenses of conventional events . Furthermore , Crowdsol will also offer convenience and services to in person and hybrid events , supporting them in time and cost saving while improving their pre and post event experience .
Transparency is key and our price configurator provides simplified pricing structure without the need for project proposals or tenders .
4 . What evidence have you seen that suggests hybrid events are the future ? As the world slowly recovers and gets back to normal , virtual events will continue to grow . While in person events will come back for carefully selected experiences with attendees who can attend , hybrid will extend reach and improve event ’ s ROI .
In the longer-term , as the Fortnite generation gets older and the Metaverse builds momentum , event technology platform experiences will become the expected format for attendees
We have witnessed the transformation to a time and location independent world . With available technologies the event planner will use all event types based on the needs and convenience of attendees , navigating between choices to optimise the best reach and impact , delivering solid ROI for all their stakeholders . The underlying enabler is event technology platforms such as Crowdsol . Therefore , the issue is about having choices that maximise desired impact of events .
5 . How can you measure the success of audience engagement ? We take measurement and ROI very seriously and are building a dynamic KPI library into Crowdsol that planners can build their own dashboards and management panels . Our dynamic KPI library is a perfect combination of flexibility and standardisation that ’ ll cater for every planner ’ s personalised needs .
Using available technologies creatively , we ’ ve built tools that will enhance the attendee experience and through our dashboard event planners will have access to a more granular impact assessment .
46 / CONFERENCE & MEETINGS WORLD / ISSUE 118